Zynga Poker is one of the most successful Zynga’s projects that accounts for twenty-three percent of the company’s revenue. The game is frequently mentioned in many poker news articles as it still has millions of fans.
Launched back in 2007, Zynga Poker became the gambling website with the largest traffic. It has reached the threshold of thirty-eight million users in 2011, and it continues to increase its market share up to now. The product’s market dominance arouses the admiration and envy of many operators and game developers. Let’s gain insight into Zynga’s inner side to understand the reasons for its success.
What nobody will tell you about Zynga Inc.
We all know Zynga as the developer of social games not related to gambling. However, the company also creates awesome casino games. In addition to its popular poker game, it has developed several slots: Wizard of Oz, Game of Thrones, Hit It Rich!, etc. Its poker gaming product is another proof that it is a strong player in the gambling software market.
In general, the company’s annual performance overview is positive. For example, the fourth quarter of 2019 was extremely profitable for it. The developer recorded the biggest quarterly revenue and 404 million dollars of the annual revenue as well. In addition to this, its operating cash flow has hit the sum of ninety-four million dollars, which is 5% more in comparison to the previous year’s figures.
At the current time, the company’s revenue is estimated at 907 million dollars. Zynga Poker remains its flagship product and the most revenue-generating game.
Poker by Zynga: the secret of success
It is worth mentioning that Zynga Poker got through various stages of ups and downs. The game received both positive and negative feedback. Although many players admired it much, it also got a lot of critics from casino experts.
For instance, in 2014, when the developer had updated the game, some influential gambling resources criticized its new features and called them useless. This period was difficult for the product as its fans were against the update and asked the company to return the initial version of the game. They wanted to play traditional poker without extra functionality. It is needless to say that the riot against the new version has caused considerable drops in revenue.
However, these hard times didn’t influence the overall Zynga Poker’s position in the market of gambling products. Its popularity is an undisputed fact, and there are several reasons for this:
- The first and the main reason – Zynga Poker is adapted to as many devices and platforms as possible. The game is available as an application on smartphones, including iOS, Android, Windows Phone, on a personal computer, and a wide range of social networking websites. It helped the developer to acquire the audience and create a community.
- The company does everything possible to improve players’ engagement. That is why when its rates have been falling, it has introduced innovations and new features, for example, the Challenges section and the opportunity for players to compete in leagues.
- Another reason for its thriving is partnerships with various companies and projects. It contributes to the company’s brand development. One of the cases is Zynga Poker’s collaboration with the World Poker Tour (WPT). This opportunity attracted more players as they could take part in the events organized by the WPT.
The new era of poker: Zynga changes the game’s focus
Although Zynga has entered into some strategic partnerships to get more traffic and increase its market share, they are still secondary. The main product’s advantage is based on its focus. As opposed to other poker websites oriented towards skillful gamblers who want to play the game professionally for money, Zynga Poker has been developed exclusively for entertainment. It is a social gambling product that allows users to communicate and enjoy playing their favorite card game. Moreover, they aren’t afraid of losing money or spending too much on gambling.
The shift away from the real-money gambling concept to social is what makes this game so unique and special. The company doesn’t earn money from players’ depositing, but it has added other paid features that make this project profitable. Players can do in-game purchases and buy access to additional functionality.
Free chips on Zynga Poker as a promotion tool
Zynga Poker teaches online casino software developers and operators many good lessons on how to succeed in the gambling market. One of them touches upon the topic of promotion. Free chips offered in welcome bonus packages attract many players. To use this opportunity, users should download the application. They also have a chance to win thousands of free chips every day.
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