One of the UK’s leading independent bookmakers, Star Sports, has begun trading in Australia after receiving Victoria’s Wagering and Betting Licence.
Well-known for their prominent racecourse pitches and prestigious high street shops, including in London’s Mayfair, the firm will now be operational online across Australia.
Shane Ciurleo, who has been appointed Star Sports’ General Manager in Australia, said: “I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the ours brand ethos and values.”
Ben Keith, owner of Star Sports, said: “I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the upmost confidence in the team Down Under.
“It was a lifelong ambition to trade at the prestigious Melbourne Cup and with great thanks to the Waterhouse family, it became a reality last year. We believe in bookmaking and are very excited to begin operating in Australia.”
About Star Sports
Star Sports are the UK’s leading luxury bookmaker, originally launched as Star Racing in 1999. They offer a fully interactive betting experience for desktop, mobile and tablet at www.starsports.bet, telephone betting and prestigious High Street betting shops including in London’s Mayfair.
Company also have prominent racecourse betting pitches at the headline events of the racing year: Cheltenham Festival, Royal Ascot, and Glorious Goodwood.
The company, founded and owned by Ben Keith, are regular race sponsors of UK horse racing and are also the current sponsors of the English Greyhound Derby held at Towcester.
Star Sports also provide a content site at www.starsportsbet.co.uk with news, daily offers, video interviews and blogs, including from brand ambassadors Davy Russell and Harry Skelton.
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