Vadim Potapenko - Head of Sales at Turbo Stars

GBC Time has interviewed Vadim Potapenko, Head of Sales at Turbo Stars. A multi-product iGaming ecosystem created to provide fast, high-quality solutions for partners who want to open gaming platforms with hyped instant games and customizable sportsbook.

Please give us some details about your company, how long have you been in the market? What markets do you operate in?

Turbo Stars is a multi-product iGaming ecosystem providing high-quality online casino and sportsbook solutions worldwide. Three of our stars – Turbo Games, Turbo Sportsbook and Turbo Platform combine over 6 years of experience in the iGaming sphere. Our core audience is in Latin American countries, with a significant presence in Europe and India. We’re also seeing growing interest in our products across Africa and partly in Asia.

What are the top features and tools Turbo Games used in iGaming content development in 2024? Are there any specific trends that are followed by the majority of players worldwide?

The Turbo Games team knows the importance of standing out in the competitive iGaming market and surprising players, that’s why we’ve developed several innovative games this year. First of all, I would like to highlight the Multiplayer Mines release. This is the first P2P Mines game in fast casino games development, where several users can participate in one round. Players can also see the opponent’s choice or copy bet!

I also can’t miss our latest release, Donny King. This game is based on millennials’ nostalgia for retro gaming consoles. The mechanic is quite simple, with only a few buttons, but the console format opens the door for a series of games in this classic style.

Do you consider the GEO factor while developing iGaming products? How may this affect the final outcome?

Turbo Games are very popular in LATAM, at the moment most of the revenue income comes from this region. We carefully consider regional preferences and the needs of our partners. In our case, the GEO factor makes it possible to rethink existing games and of course, this approach influences user loyalty.

For example, we made a custom game called Crash X Football Edition. It builds on the classic Crash X mechanics, where a rocket flies through space, but in this version, the player controls a soccer ball instead of a rocket. This game is available on all partner platforms, but has become a hit in Brazil.

I would also like to highlight our branding cooperation with Aposta Ganha. Turbo Games team created an amazing Mines Aragon game for this casino. We took the classic game mechanics of Mines and complemented it with a distinctive design with a horse and branded colors of the gaming platform. This game is designed specifically for partnership cooperation.

What are your most popular slots/games?

It seems that Crash, along with other games based on this mechanic, continues to be the most popular offering from Turbo Games and in the fast games casino market. Players worldwide love the thrill of holding their breath in anticipation of a big win or a crash.

Mines-based games are also very popular, likely due to our diverse range of offerings: from the classic Mines game to variations like Book of Mines, 1Tap Mines, Multiplayer Mines, and others inspired by this mechanic.

Since we found out what makes slot gaming popular among consumers, what can mess it up? What are the most common mistakes casino gaming developers can make?

I won’t stop repeating that making a game overly complex often makes it boring for the player. Many newcomers to the iGaming market try to impress users with complex mechanics, flashy designs, NFT integration, and more. Instead of focusing on marketing or research, they end up creating a product that users might not be ready for. Just look at the Telegram mini apps market as an example. Some products there have bright designs, but their popularity lies in the simplicity of the ‘tap the screen’ mechanic.

What are the primary goals Turbo Games is setting up for the rest of 2024?

Our main goal is to become more recognizable with the Turbo Games all over the world, so this year we want to improve awareness of our products. More specifically, we want to launch a kind of “personal account” for Turbo Games players, where they will be able to see their progress in games and compare themselves with other players.

What kinds of products did the company showcase during the SIGMA and SBC events?

At conferences, we consistently showcase our three core products: Turbo Games, Turbo Sportsbook, and Turbo Platform. With Turbo Stars as our unifying brand, it’s essential to demonstrate that we can meet any need – whether it’s creating branded games based on our mechanics or developing a complete iGaming platform with sportsbook integration. We are looking for equally motivated partners to grow and succeed together!