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Belatra Games enters Serbian market through strategic partnership with MerkurXtip

Belatra Games

Belatra Games, the specialist online slots developer, has entered the Serbian market for the first time through a strategic partnership with Serbian sports betting and gaming operator, MerkurXtip.

This collaboration marks a significant milestone in Belatra’s ongoing efforts to broaden its European presence. MerkurXtip is a distinguished member of the German-based Gauselmann Group and has risen to become a key player in both offline and online gaming sectors across Serbia.

Through this partnership, Belatra Games will bring its entire portfolio to the Serbian market, offering players a rich selection of entertainment options. From classic slot games like the ‘Fruit Cocktail’ series to cutting-edge slots featuring a variety of bonuses, to multiple types of roulette (including European and American versions), bingo, and instant-win scratch games, Belatra’s offerings promise to captivate the Serbian gaming community.

Mikhail Voinich, Chief Business Development Officer, commented: Partnerships are a cornerstone of Belatra’s development strategy, enabling us to expand our reach into new markets. Collaborating with MerkurXtip, a partner recognised for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience. In addition, the whole process has been supervised by our partners for the Balkans region, iGaming Advisor, who have assisted us every step of the way.”


Nenad Aleksić, Head of Online Business at MerkurXtip, followed: “This partnership strengthens Merkurxtip’s position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”

About Belatra Games

Belatra Games’ land-based slot titles are well known by casino players from around the world thanks to 31 years’ gaming experience. In May 2017, Belatra expanded its offering by moving into the online slots market following deals with SoftSwiss, BetConstruct, Digitain, Slotegrator and other leading content aggregators. Since then Belatra has launched over 100 titles, with special focus on CIS countries, Latin America and Europe.

About MerkurXtip
MerkurXtip, a member of the Gauselmann Group, is a sports betting and gaming operator in Serbia. The company offers a wide range of gaming options both online and offline, catering to a diverse audience with its extensive portfolio of games and betting services.

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