GBC Time has interviewed – Lenka DiNozzi, Head of Marketing at Endorphina, a B2B software provider known for its diversity and used by some of the most successful operators from the iGaming industry. We talked with Lenka about the latest Endorphina insights and partnerships.
Can you tell us more about your partnerships over the past two months?
Over the past two months, we’ve achieved significant growth through key partnerships in several markets. We expanded into the Peruvian market by partnering with Olimpo.bet, one of the most important operators in the region, allowing our games to go live and offering their players an engaging gaming experience. Simultaneously, we strengthened our presence in Europe by launching a partnership with NetBet in Italy, one of the country’s most respected operators, enabling us to bring our innovative slot offerings to a wider Italian audience. Additionally, we entered the Danish market through a collaboration with Winteq ApS, further expanding our reach in Scandinavia and ensuring that our content meets local preferences and regulatory standards. These partnerships reflect our ongoing commitment to global growth and delivering high-quality gaming experiences.
Are you entering or planning to enter any new markets or GEOs?
Absolutely! Our company is currently focused on entering the Brazilian market. The Brazilian slots sector is experiencing positive growth, driven by the overall expansion of the casino industry in the region. This presents a promising opportunity for us, and we are actively seeking partnerships for a successful market entry. We see significant potential in collaborating with local stakeholders and believe that Brazil could become a key market for our business in the near future.
Can you share which GEOs you are currently focused on, and what are the key features of these markets (both in terms of regulations and player preferences, such as themes like fruits, antiquity, etc.)?
We’re currently focusing on LatAm and Italy, as they are showing great growth potential. It’s interesting to observe how various games perform differently depending on the region, as it all comes down to player preferences. In Europe, for example, our classic fruit-themed slots do exceptionally well. For LatAm, it’s mostly culturally themed slots.
You often talk about Endorphina being famous for its unique stands and merch. Will you surprise us at SBC this time? And what inspired this particular choice?
The theme of our stand was one of Endorphina’s latest slots – Raging Wings. This slot is filled with whimsical birds, golden eggs, and incredible mysteries.
Preparing a stand in this theme was a challenge for us, as showcasing all the wonders of the Bird Kingdom is no easy task.
This time, we’ve created a special arcade game where visitors can win exclusive merchandise, AirPods, Endorphina-branded gin, and the grand prize – a DJI Mini 3 drone – we will run a raffle contest every day, picking a winner at 4 PM. Additionally, we’ve prepared special gifts in the form of adult toys, which will undoubtedly attract a lot of attention but still remain in line with the theme of the stand. I think this will pique a lot of curiosity.
Could you reveal some secrets behind your brainstorming sessions when the team works on stand and merch ideas for market events?
Typically, idea development happens in the form of brainstorming sessions involving all members. Each of us is creative in our own way, so these meetings often feel like a flow of ideas.
I wouldn’t say there are any secrets to it. The key to a successful session lies not only in the creativity of the team members but also in their organization and preparation. Of course, free-flowing ideas are important, and coming up with something new is essential. However, being able to present those ideas clearly, filter out the unnecessary, and think through how to measure effectiveness is equally important. All of these elements ensure great results and exciting campaigns. It’s also crucial to cut out the excess and present the final, polished project to leadership.
You’ve released many slots over the past six months. Which ones stand out the most in your opinion, and why?
In terms of performance, Crown Coins definitely stands out. It’s currently among the top performers, thanks to its exceptional math, outstanding design, and effective promotions. This slot is especially popular in the European and Balkan markets.
The results speak for themselves. I’d also highlight the slot Cows & UFOs. It has a very unique and original design, which made working on it both interesting and fun. We even showcased an “abduction” of our team by the game’s characters on social media, and we had a fantastic celebration of the release in the office.
Which of your slots are the most popular right now, and do you have any analysis based on GEOs?
Of course. The key to effective campaigns has always been and will continue to be, high-quality performance research. We know for certain that top positions among players are held by slots like Hell Hot 100, Lucky Streak 3, and Joker Stoker. As for regions, the picture is much broader since player and client interests vary by location. For example, the European market shows a strong preference for Hell Hot 100 and Joker Stoker. Meanwhile, Joker Stoker has captured the hearts of players in the Balkans.
To learn more about our slots and their performance, be sure to follow us on social media. We’re always happy to share our achievements and updates with our followers.
How quickly is your team growing, and are you currently hiring? If so, for which positions?
Our team is currently going through some changes, with many new specialists joining us, and it’s an exciting stage for us. Firstly, because everyone brings fresh, interesting ideas and is eager to contribute to the company’s overall mission. Secondly, new specialists often come in with a fresh perspective, helping us identify and enhance processes that need improvement.
As for vacancies, we are expanding into new markets, so we’re looking for qualified specialists with knowledge of various languages. For instance, we are hiring for positions such as Social Media Manager in Brazil, SEO Manager for our Prague office, and Community Manager.
Read More: Interview with – Daniela Zelená, Event Manager at Endorphina
