Kenya is not only a hub for offshore processing, but also an excellent target market for iGaming. The country is one of the largest in Africa with a positive population growth trend and high interest in gambling.
What to connect?
➡️ M-PESA (the number one payment method among local audiences. Mobile payments have gained immense popularity due to its accessibility to all segments of the population, which is not the case with banking services.
➡️ Airtel Money/Equitel – alternative providers that are also important to offer to users.
➡️ Visa/Mastercard – international payment systems account for a large proportion of Kenyans’ transactions. You can’t do without cards!
➡️ Bank transfer – bank transfers have been and still are a used payment method, although their share is constantly decreasing. Still, their convenience is not comparable to more modern payment methods.
Kenya’s figures show that the online casino market is growing at a rate of 5.6 per cent and is heading towards a player base of around 434,000 users by 2029. With a potential revenue per player of $295, many online business owners see promise in embracing this GEO.
Read More: Casino payment solutions
