Australia is one of the largest gambling markets with a highly engaged population. The first online casinos appeared in the 90s with the development of the Internet. And already in 2001 there was a legislative act IGA, regulating online gambling. It should be understood that Australia was and remains a strictly regulated market, where there is an active fight against illegal operators.
Casino and betting regulation
- Online casinos are banned. There is a procedure for blocking the unlicensed ones, which is handled by the regulatory body ACMA (Australian Communications and Media Authority). Upon ACMA’s request, casino domains are sent to ISPs for blocking.
- Only in one administrative entity in Australia – the Server Territory – can you legally obtain a licence, and only for betting.
The work of affiliates
Advertising of online casinos is prohibited in Australia. Both offshore brand sites, affiliate sites and casino mirrors are blocked.
Metrics on PPC traffic
Reg2Dep: 37%
FD2SD: 59%
Average FD: 40 USD
Average SD/TD: 45 USD
ARPPU: 710 USD / month
💳 Top 3 payment methods
- Credit Cards;
- MiFinity;
- CashToCode.
🎰 Top 5 games by number of bets
- Diamond power: hold&win
- Wolf treasure
- Aztec fire 2
- Sun of egypt 3
- Gold express
Players profile
Men: 72%
Women: 28%
Average age (m): 44
Average age (w): 40
Main activity of players: after 19 hours local time.
Most active days of the week: Friday, Saturday.
Devices
Mobile phones: 81%
Desktop: 17%
Tablets: 2%
Most people in Australia get paid at the end of the month (29-31). These are the days of peak activity and it makes sense to give players an extra bonus to incentivise them to come to your casino.
From an interesting observation: Australians often spend family holidays away from home. On such days, the activity drops significantly.
Separately, it can be noted that recently there has been an increase in the tendency to play in cryptocurrency. This is due to the blocking of cards, which players sometimes face.
Conclusions
Australia is a very profitable market, but it is worth remembering the risks.
Firstly, the projects of illegal operators are regularly blocked, so you should have a mirror in reserve to guide players to.
Secondly, players’ credit cards are periodically blocked, so players often prefer alternative methods to top up. Without such methods, getting onto a given geo will be problematic.
Also, it is worth remembering the particularly high competition in the market, so the market entry should be carefully prepared in terms of product (welcome offer, regular offers, games, payment methods, retention mechanics, etc.).
Read More: How to Choose the Right Online Casino
