Future Anthem, the leading AI and data science powerhouse, has announced significant upgrades to its real-time personalisation product Amplifier AI, optimising its technology to provide a faster, more seamless experience across multiple verticals.
Among the enhancements is the addition of Live Sports Statistics to Amplifier AI’s Audience Identifier product — combining Opta’s in-depth, in-play sporting event statistics with Amplifier AI’s content recommendations to create highly personalised marketing campaigns in the moments that matter.
Anthem has further refined its sports betting offering with improvements to its Bet Recommendations capabilities, which will now provide personalised accumulators in addition to singles and bet slip recommendations, all tailored to customers’ favourite teams and markets to reduce player friction.
The Amplifier AI upgrades also mark Future Anthem’s debut in the Bingo product vertical, with Bingo operators now capable of utilising Amplifier AI’s churn prediction and personalised bonus engine that has already proven successful in increasing player retention rates.
The Churn Prevention product now incorporates Dynamic Awards, a technology that triggers incentives in real-time across a player’s favourite or recommended games, to boost engagement and retention rates through personalised, cost-effective bonuses.
Other improvements include more comprehensive game launch monitoring, updated game recommendation analytics, and more effective player incentivisation, all of which emphasise Anthem’s commitment to providing personalised betting experiences in real-time.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said: “This is an exciting time for us as we release great upgrades to Amplifier AI. We are committed to giving our customers the tools and capabilities to engage their players more effectively in the moments that matter.
“The enhancements to features like Bet Recommendations demonstrates our drive to push the boundaries of AI-driven personalisation. Amplifier AI empowers operators, platforms, and studios with data-rich products that are faster, smarter, and personalise player journeys like nothing else in the industry.”
About Future Anthem
Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.
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