Online gambling in Germany has existed since the mid-90s. For a long time this sphere had no clear regulation. In 2008, the first gambling treaty was adopted, which actually banned gambling, except for certain types of bets.
However, many operators found loopholes in the legal system and continued to provide services to players from Germany. This led to numerous legal proceedings, but there was no clear regulation of this sphere.
In 2021, the Interstate Treaty on Gambling came into force, which legalised online casinos and betting across the country. However, along with this, strict limits were introduced to prevent gambling addiction.
Regulation
Curacao: was authorised until 2021. As of 2024, this licence is prohibited. Germany now requires a licence from the Federal Gambling Authority.
The work of affiliates
Advertising in Germany is allowed for operators who have a licence from the Federal Gambling Authority. However, affiliates must ensure that their adverts do not fall under the call for ‘irresponsible gambling’.
Metrics on PPC traffic
Average FD: 43 USD
Average SD: 46 USD
Average revenue per 1 player: 320 USD/month
Reg2Dep: 22%
💳 Top payment methods
- Sofort
- Paysafecard
- Giropay
- Bank cards
- Skrill
🎰 Top games by number of bets
- Book of Dead
- Big Bass Splash
- Gates of Olympus
- Big Bass Bonanza
- Book of Ra Deluxe
- Sweet Bonanza
- Book of Fallen
- Joker Stoker
- Coin Win: Hold The Spin
- Twilight Princess
- Legacy of Dead
Player profile
- Men: 83%
- Women: 17%
- Average age (m): 47
- Average age (w): 38
- Main activity of players: after 19 hours local time.
- Most active days of the week: Friday, Saturday, Sunday.
Other player characteristics
- Germans are a very meticulous people, inclined to order and attention to detail. That’s why they are not intimidated by long registration forms, and they often fill in all their information at once if your product attracts them and they decide to play it.
- Many companies pay Christmas bonuses in December. This month is the peak month for player activity.
- Many companies pay bonuses at the end of each quarter. These periods are also characterised by peak activity.
- Germans often take holidays in the summer and many companies practice ‘holiday bonuses’. During the summer it makes sense to offer players various promotions to attract them to your casino.
- Germans often spend big holidays at home. It has been noticed that the activity of players on holidays is higher than on regular weekends. The peak of activity is after 21:00.
Conclusion
Germany is a very lucrative market, but with the introduction of local regulation it has become more difficult to operate.
If you operate under a Curacao licence, you should be prepared for potential blocking.
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