Boomerang Partners, as the Official Regional Betting Partner in Europe for AC Milan, enlisted legends of the football club for the event
Boomerang Partners attracted great attention at SiGMA Europe 2024 with legendary AC Milan players Massimo Ambrosini and Serginho. The football stars support the company’s activities on the start day of the event. The AC Milan legends held an autograph and photo session and also personally presented gifts to the winners of the Boomerang raffle – balls with their autographs and the main prize – a trip to AC Milan’s home match in the 24/25 season.
The company engaged in almost 2000 attendees with daily giveaways for three event days. The affiliate team of Boomerang Partners had a productive conference. They conducted numerous meetings with both new and existing partners. These discussions led to essential agreements. They will further strengthen Boomerang’s position in sports affiliate marketing. In total, the Boomerang stand was visited by several thousands during the days of the event. Visitors were attracted not only by star guests but also by special offers for sports betting traffic.
In 2024, Boomerang’s betting segment surged 5x. This achievement is due to the success of the company’s strategic partnerships and products. Boomerang Partners’ flagship product, Boomerang Bet, became AC Milan’s Official Regional Betting Partner in 2024. In August, the company also partnered with Swiss and Juventus forward Alisha Lehmann. These partnerships emphasized the company’s focus on driving sports betting traffic.
Boomerang’s success at SiGMA Europe 2024 was further recognized with an award in the Best Player Engagement category.
SiGMA Europe 2024 was a success for Boomerang Partners. The company reinforced its leadership in sports affiliate marketing. It also reaffirmed its commitment to providing top-tier experiences for both partners and players.
About Boomerang
Boomerang Partners is a rapidly growing global company offering a wide range of iGaming products. Demonstrating strong growth, it paid over €50 million in 2023 alone while averaging 15,000+ first-time deposits every month. In 2024, Boomerang Bet became the Official Regional Betting Partner of AC Milan in Europe and partnered with women’s football star, Swiss and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament.
Boomerang’s portfolio contains 15+ active gambling products, including sportsbook brands. They cover more than 35+ GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses, and 24/7 multilingual support. Boomerang Bet provides a seamless and enjoyable betting experience.
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