Sporting Risk, the experts in betting, forecasting and analytics in sport, has officially launched its content with Pragmatic Play. This pivotal partnership is delivering an elevated sports betting package for Pragmatic Play Sports customers.
The content deal covers the best domestic football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a limitless number of pre-canned bet builders.
These can be price boosted and presented with stats-driven bet prompts to provide the end customer with the rationale and context for the bet. Sporting Risk manages each element, from market creation to settlement, which includes lineup management and dynamic pricing adjustments.
Pragmatic Play is utilising Sporting Risk’s advanced user interface, which allows for immediate pricing changes and manipulation of the product. The trading tool enables the application of custom rules to various market segments, categorised by leagues, bet types, teams, players, and specific props. These rules can be implemented manually and through an API.
Sporting Risk provides a streamlined and flexible integration process for partners, reducing resource requirements and accelerating the timeline for going live.
Andy Phillips, SportingRisk.com CCO, commented: “Pragmatic Play’s sportsbook solution is used by an extensive list of tier-one operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Gareth Crook, SVP of Sports at Pragmatic Play, added: “Betting on the actions of individual football players has fast become a key growth area within any global sportsbook. We are already seeing users favouring these types of markets over more traditional football markets and we worked very quickly to add these markets to our existing football offering. Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”
About Sporting Risk
Sporting Risk is a sports analytics company that specialises in building predictive models to generate market leading pricing and betting content. The business’s foundations originate from an intimate knowledge and understanding of player based modelling. The company’s predictive models are built using the most granular raw data available in the marketplace, and this is complemented by the founders’ experience in professional sport, which previously included recruitment and tactical consultancy services on behalf of leading top tier clubs in the UK, Europe and USA. Today Sporting Risk’s focus is leveraging this IP for sports betting operators.
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