Boomerang Partners is actively developing the YouTube channel for Boomerang Bet, their flagship sports betting product. It aims to strengthen the brand’s trustworthiness and appeal to make it more attractive for affiliate teams to work with to drive traffic.
The company currently has two YouTube channels about sports: one German-language Boomerang Bet De, has 112k subscribers, and the other English-language Boomerang Sportsbook, has 162k subscribers.
Boomerang Sportsbook was the first to receive verification from the platform and the Silver Button for reaching 100,000 subscribers. In January 2025, the German-language channel Boomerang Bet De also surpassed the 100k subscriber mark, and it also has been honored with the YouTube Creator Awards.
Growth in Subscribers and Views
Over the past nine months, videos on both channels have garnered more than 200 million views. For all time, Boomerang has achieved remarkable milestones: over 500 million organic impressions and 350,000+ organic subscribers across social media in less than a year.
Vladyslav Vlasenko, Head of SMM at Boomerang Bet, commented: “Our marketing team has developed an optimized promotion strategy, with a strong emphasis on vertical short-form content — a decision that has delivered outstanding success. What makes this achievement even more impressive is that it was built entirely through organic growth, without investments in paid targeting, artificial boosts, or any gray-hat techniques.”
Top Topics
The most popular among German-speaking subscribers were videos dedicated to football matches of EURO 2024, Champions League, and Europa League. The leading short on the German-language channel was the video about the result of the EURO 2024 final. It reached more than 8,900,000 views. The project “Fußball, Was Geht” was also very popular with German users. It featured well-known local sports experts – TV commentator Michael Born, and former professional player turned coach Sebastian Kneissl.
On the English-language channel, the most popular videos were about EURO 2024 and English Premier League matches. A short about the EURO 2024 semi-final match between Spain and France garnered over 15,100,000 views.
The Recipe for Success
The successful development of YouTube channels is a mix of several factors: constant monitoring of trends, focusing on important sporting events and continuous creative experiments.
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “The YouTube Silver Play Button is a testament to the quality of our content. As a rule, strong B2C brands help in the B2B direction to grow the business. Boomerang thrives in both B2B and B2C sectors due to their close synergy. Creative activities, events, and top sports partnerships with AC Milan and Alisha Lehmann boost the brand in all sectors. Thanks to great brand awareness, our B2C brands become even more attractive to our partners. They are also reinforcing our relationships with B2B partners.”
About Boomerang
Boomerang Partners is a rapidly growing global company offering a wide range of iGaming products. Boomerang is the Official Regional Betting Partner of AC Milan in Europe and collaborates with women’s football star, Swiss, and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x, in 2024. Its affiliate program demonstrated a120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ active gambling products, including sportsbook brands. They cover more than 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. Our flagship brand Boomerang Bet provides a seamless and enjoyable betting experience.
Stay tuned for updates on the website of Boomerang Partners and social media channels: Instagram | Telegram | LinkedIn | YouTube | Facebook
