GBC Time

DATA.BET interview with Alex Kozachenko

esports betting industry

As the year 2023 is coming to an end, can you provide us with some exclusive insights about the esports betting industry? What are the biggest achievements or failures you have seen this year?

The esports industry is experiencing an uprise. While some brands like Luckbox and Unikrn have announced withdrawal from esports, there’s still significant potential for growth in the industry. This year’s developments, like GGBET’s launch of the LeGGends tournament and Thunderpick running their own events, indicate the industry’s steady progress. New operators are entering the market, and existing ones increasingly recognize the value of esports betting, integrating it into their offerings.

So, the market is continually attracting new operators who recognize the untapped potential of esports betting. Established operators recognize the value of esports as a rapidly growing but relatively new betting stream, embracing it enthusiastically.

DATA.BET provides multiple services and features, but can you sum up the most popular services that are currently in high demand in the esports industry?

The esports industry needs a trend-setting product capable of satisfying the diverse preferences of gamblers worldwide. This requires not only offering the prominent esports titles (CS:GO, Dota2, LoL, Valorant) but also extending the number of live sports disciplines aiming at the regional differences. Some bettors value KoG and MLBB, while others would rather interact with Rainbow:6 or CoD. Geo-specific demands necessitate 24/7 live coverage to cater to bettors’ needs worldwide. The wider the live line, the more opportunities operators have to elevate their brand for their customers.

DATA.BET is committed to delivering a product that fulfills these demands, providing a comprehensive solution to operators, regardless of their audience’s location. We offer over 30 prominent esports disciplines that resonate with fans and bettors alike; our in-house trading team remains in constant contact with our partners, settling bets with exceptional speed and efficiency. This emphasis on fast bet settlements, combined with our extensive coverage of over 2,000 markets and more than 12,500 live events per month, creates a more engaging and personalized experience for players, increasing their odds of winning.

Our unwavering focus on risk management ensures that we continuously work to improve data accuracy and analyze player behavior. This commitment to precision allows us to provide timely and reliable esports data to meet the industry’s high standards.

As the DATA.BET website claims, your team is an active AI user. Could you tell us more about the ways AI technology is implemented in your work? What are the top benefits of using AI in esports data collecting?

AI is at the core of DATA.BET’s operations. Our proprietary AI models, tailored to specific esports, are the secret to our efficiency and data quality. While technically confidential, these models enable us to maximize our product’s efficiency and customer satisfaction. AI technology is indispensable in ensuring that we provide accurate and timely data, which is the lifeblood of the esports betting industry.

Our approach integrates AI-based models that monitor player bets, allowing rapid odds adjustments. This, combined with our robust technical infrastructure and minimal bet delays, often as low as 1 second, ensures players and operators benefit from an exceptional and profitable experience.

Undoubtedly, 2023 has been quite a challenging year for numerous businesses and industries in general. How has the DATA.BET company changed through this time? Are there any brand-new strategies or techniques that you started using just now?

2023 has indeed presented challenges, but it’s also been a year of extensive growth for DATA.BET. We’ve expanded our team with top-tier specialists, developed innovative product features, boosted partner profitability, and navigated the industry’s shifting landscape. Our key strategy in dealing with these challenges is to remain flexible and adaptable. We’ve embraced changes, acquired new partners, and committed to innovation.

Recently, DATA.BET attended the SBC Summit Barcelona 2023. Have you achieved all the goals you had for this event? How would you estimate this year’s summit for the company?

Each summit we attend brings new opportunities. It allows us to extend our network, establish valuable connections, enhance brand recognition, and introduce our product to a broader audience of industry players. In 2023, our participation has been particularly successful, with multiple award nominations and personal interactions with industry leaders. The expos have provided immense value to DATA.BET, boosting our presence in the industry.

Can you provide us with some details of the whole preparation process for such events? How do you set up the goals for any event?

Preparing for events such as expos or summits is a detailed process that requires time and resources. Our first step is setting clear goals and objectives for each event. These objectives typically include expanding our network of contacts, establishing new industry connections, increasing brand awareness, and showcasing our product to a broader audience of industry professionals.

If we identify that an event aligns with our goals and offers value, we proceed with the preparation process. For expos, this includes reserving a booth on the floor plan, creating the design and the concept, organizing the building process, and team preparation. We also focus on arranging meetings with potential partners and organizing presentations or product demonstrations.

What are your plans for the upcoming 2024? And what do you expect from the industry in general? Are there any specific challenges or trends that you definitely see coming the next year?

We have exciting plans for 2024, including high-impact partnerships that will redefine the industry. These partnerships will elevate our product and expand DATA.BET’s reach across different geographical regions. The challenge will be to continue growing and accelerate our pace in 2024 compared to 2023. The esports industry is ready for a bright future, and we anticipate even more remarkable developments and growth in the year ahead.

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