Responsible Gambling was named among the key iGaming Trends for 2024. What specific strategies does SOFTSWISS employ to prioritise RG practices in the iGaming industry?
In the iGaming industry, prioritising the player is vital. SOFTSWISS Managed Services excels in communication and upholding responsible gambling standards. We firmly believe that online gambling should revolve around creating a player-centric atmosphere. Our VIP Player Support, Player Retention, and Player Reactivation teams engage directly with players, demonstrating SOFTSWISS’ commitment to transparency, integrity, and player welfare.
The SOFTSWISS Managed Services act as a vital link between operators and players, offering a range of crucial services, including First Line Support, VIP Player Support, Player Retention and Reactivation, Content Management, and Anti-Fraud Support. These services are essential not only for overseeing daily operations and marketing efforts but also for identifying technical issues and safeguarding against fraud in the iGaming sector. This comprehensive suite of solutions enhances casino operations, ensuring a seamless gaming experience for all stakeholders.
Managed Services distinguishes itself by not only enhancing our clients’ iGaming brands but also prioritising the safeguarding of player data and promoting player welfare. Our teams ensure that all operational and marketing endeavours adhere to licensing regulations and industry benchmarks while maintaining a respectful approach towards players.
Could you elaborate on how SOFTSWISS specialists contribute to player satisfaction and client success within Managed Services?
Managed Services exemplify SOFTSWISS’ dedication to Responsible Gambling policies, reflecting our core value of prioritising the player’s well-being. Leveraging extensive expertise, our specialists in VIP Player Support, Player Reactivation, and Player Retention carefully analyse each case, providing operators and their clients with insightful consultations. The precise efforts of these trusted specialists guarantee player satisfaction and contribute to our clients’ financial success, bolstering their brand reputation.
The endeavours of our VIP Player Support, Player Retention, and Player Reactivation teams have not only facilitated the growth of our clients but also led to enhancements in their services, resulting in an improved player experience. On one hand, these teams diligently ensure adherence to casino license regulations, GDPR guidelines, and Responsible Gambling standards. On the other hand, they adhere to our company’s ethical philosophy, which prioritises personalised treatment of each player, esteems their preferences and choices, and maintains respectful and gentle communication approaches, particularly when extending promotions and offers.
Our teams have delivered exceptional results aligned with our clients’ needs and preferences. This includes continuous growth of the VIP player base, sustaining a low unsubscribe rate of 1% from our Retention Team’s marketing emails, and achieving a notable 30% increase in the utilisation of special offers by the Reactivation Team over the past year. These achievements highlight our deep understanding of our audience’s interests and priorities.
What steps does SOFTSWISS take to prioritise player well-being and engage in gaming practices that promote responsible gambling?
Acknowledging the individuality of each player, we consistently tailor communication by empowering clients to select their preferred mode of interaction. Our email newsletters, based on data and expertise, cater to a wide range of player interests.
During registration, SOFTSWISS offers players the flexibility to determine their contact preferences, allowing our teams to engage exclusively with those who have opted in to receive marketing communications.
To adhere to licensing requirements and industry standards, we enforce responsible gaming measures, which encompass limits on deposits, losses, wagers, and session durations. Additionally, players are provided with options for self-regulation, such as cooling-off periods and self-exclusion. The latter automatically excludes them from marketing communications.
The SOFTSWISS team is dedicated to promoting gaming practices that prioritise player wellfare.
How does SOFTSWISS ensure continuous improvement of team competencies and stay updated on regulatory changes and industry trends?
To enhance player engagement and improve our services, we continuously develop our team’s skills through regular training sessions and certifications. Staying abreast of regulatory changes, partner strategies, and competitor tactics is crucial, achieved by actively monitoring industry publications and participating in relevant events, expos, and conferences within our sector.
Right now SOFTSWISS is excited to join ICE London on 6–8 February. Find us at stand N8-231 in ExCel London. Our captivating campaign that transcends time, inspired by eminent UK science figures. Drawing parallels with Newton’s observations that transformed science, SOFTSWISS is dedicated to reshaping the iGaming industry. With a deep understanding of clients and market dynamics, SOFTSWISS pioneers innovative solutions that blend historical insight with cutting-edge innovation.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
