Affiliate marketing has been one of the most popular strategies that imply a significant brand awareness increase online. The list of the markets, where affiliate marketers have more chances to succeed and provide an effective affiliate promotion campaign, has always included India. In this article, you will find every needed nuance of this country as the market for affiliate campaign launching.
Affiliate marketing is one of the most effective ways to promote your products, services, or brand in general. Talking about the level of affiliate marketing demand worldwide, this industry has an estimated value of $12 billion. Moreover, marketers also see this sector as the top perspective in the digital marketing niche. Over 40% of marketers around the globe view affiliate marketing as an essentially important skill to have nowadays.
Talking about the affiliate marketing revenue distribution in the niches worldwide, Statista published an infographic.
Despite the impressive general value of the market, various countries offer different terms and financial perspectives to marketers. Moreover, another essential factor is the size of the audience added to the level of marketing development. GBC Time has collected the top 10 best countries for affiliate marketing in 2022, obviously including India.
Top 10 countries for affiliate marketing
1. The USA
It is not a secret that the US is considered to be the largest marketing market of all time. Thanks to such partner networks as local Amazon Associates and eBay, this country constantly increases its profit from marketers from all over the globe.
2. Japan
Statistically, the affiliate market in Japan grows by 15% every year. Talking about the financial aspect, the country gets $3.3 billion in offshoot advertising.
3. Germany
In the highly-competitive European market, Germany has taken its role as the fifth-biggest shopper market.
4. Australia
Australia spends more than $930 million on member promotion, which is 10% of the country’s funds.
5. United Kingdom
The leading niches in UK marketing are Telecommunications. Traveling, and Finances. Marketers worldwide use this market to increase the resultative and get a higher customer income in such sectors.
6. France
France is considered to be one of the most financially profitable markets for affiliate campaigns.
7. Canada
By sharing the largest e-commerce space in the US market, Canada is one of the top 10 countries for affiliate marketing as well. Online promotion in Canada is highly developed and supported by a ton of tools and special terms.
8. India
India is one of those independent countries, where the local businesses may be bigger than worldwide known ones. Flipkart online retailer in India, which is significantly more popular than Amazon. Flipkart Affiliate Marketing commission goes from 1% to 15% of the item’s cost.
9. Brazil
An online advertisement in Brazil has been increasing in value lately, which led to the status of one of the biggest affiliate marketing countries.
10. Italy
The Italian market is less developed, compared to other countries in Europe. However, marketers worldwide view a lot of perspectives on it.
Why is India good for affiliate marketing?
Since the global economic crises hit the major part of the countries, India keeps staying one of the most stable financial spaces. Moreover, the chief economist of the International Monetary Fund (IMF) is sure that this country is one of the largest economies around the globe nowadays.
IMF predicts significant growth in 2023, which may lead to a USD 10 trillion economy.
This market offers unique tools and technological innovation to marketers. Additionally, the size of the audience is also incredibly large.
Guide to affiliate marketing in India
It is well-known that affiliate marketing is the most popular strategy that implies not so much effort to get results, compared to other ways. Talking simplify, affiliate marketing is familiar with the performance-based marketing strategy. The more people click on the link – the more money you get from the commission. So let us review every single detail of affiliate marketing in India in 2022.
Top 5 benefits of affiliate marketing in India
1. Passive income source
Isn’t it the biggest dream to get an income while doing nothing? Well, affiliate marketing is the key to a such working model. This may probably be the main reason for this strategy growth recently.
The only required things to increase your income through affiliate marketing are a laptop and stable Internet.
2. Low-cost business opportunity
As was already said, the required things to have to become a successful affiliate marketer are the bare minimum. The same can be said about the financial aspect, you need no money to invest in your business to start its positive growth.
3. No expertise required
To reach really impressive achievements in this sector, you do not need to be an advanced specialist. The most stressless thing in affiliate marketing is that you have a chance to learn everything by yourself at each step of the process.
Moreover, you can find tons of video guides, articles, and blogs about affiliate marketing and its specifics.
4. Wide range of products
The main cause of such active use of affiliate marketing as the main strategy of e-commerce product promotion is the wide range of products. Online shops cannot promote each product by itself, and that is where affiliate marketing is needed.
Therefore, you can choose any niche to work in and help the brand to promote its products and services.
5. Independence
Have you ever dreamed of being your own boss? Well, affiliate marketing may definitely lead you right to this dream come true. You do not have to be a part of the agency or a large marketing team to become successful in this industry.
Affiliate marketing allows people to use their own resources and become experts by themselves.
Top 5 cons of affiliate marketing in India
Probably affiliate marketing would be looking like the dream work for you, until this moment. Here are the top 5 disadvantages that you should really pay attention to before starting a career in digital marketing.
1. Commission-based payment
The main difference between affiliate marketing and any other online promotion strategy is the model of commission-based payment. It means that you as an affiliate can get an income only in case of real performance like the needed number of users clicked the referred link etc. That is why you always have to work for results.
2. Patience and hard work are required
Obviously, there is no option when an affiliate marketer can become successful as soon as the program is launched. However, such hard work always pays off.
3. High competition
Counting on the fact that affiliate marketing is extremely popular in the digital industry, the level of competition is also high worldwide.
4. Choosing the right product
With such a large variety of products, it is so easy to choose the wrong product and niche. But still, this is an issue of preferences.
5. Uncertainty
Affiliate marketing offers plenty of opportunities to make money, but still, does not rely on a stable industry. You should have a strategy before starting affiliate marketing. As soon as you collect your client base and trusted status on the market, your income may become stable.
How to start affiliate marketing in India in 2022?
First thing first, let us review the whole process of the affiliate marketing work model. There are a few stages:
- Consumers visit the publisher’s website;
- Users click ads or inks to the website;
- Consumers complete an action on the website (purchase, order, etc.);
- The publisher receives a commission.
Considering the best way to get involved in affiliate marketing, there are several steps that may be really helpful.
Find a products category to promote
It is one of the most essential steps in the whole process because it is literally the start of the program. A picked niche, product, and category dictate the style of the content, communication model with the consumers, strategies, and websites.
While choosing the products, you should be attentive to your interests, knowledge, and practical skills that you already have. Another significant factor to look at is the competition level in the niches. If you chose the category, where there are less competitive marketers, it would be easier to achieve goals.
Build a website
Of course, there are many effective methods to become a successful affiliate, but website building is perfect, according to the experts. First thing first, you need a domain and a good hosting plan.
To drive traffic to your website, you can use YouTube ads.
Sign up for an affiliate program
After getting your website, the next step should be an affiliate program. So here are some of the best affiliate programs in India in 2022:
- Flipkart Affiliate Marketing;
- Amazon Affiliate;
- Reseller Club Affiliate;
- Awin Affiliate Network;
- ShareASale Affiliate Network.
