Marketing is the most important word that comes to mind when one needs to turn an online casino into a profitable business.
Marketing in gaming projects includes two related types of activities: attracting players (advertising, affiliate marketing, etc.) and retaining them (bonuses for loyal players, VIP programs, etc.). But what do online casino players really want? Everyone is already accustomed to standard games, wins, and losses. Many people are looking for the most profitable bonus programs, but it is difficult to find something new and interesting in the gambling space. Ordinary rewards for the first deposit or a certain amount of bets. The behavior of the players is predictable – they withdraw their bonuses and go to another platform to pick up the next rewards.
But online casinos are looking for new ways to retain users and there is a solution that turns the direction of loyalty programs on its head. Moreover, the integration of a new generation product is simple and fast. Let us talk about Trueplay’s perfect marketing tool for iGaming brands.
What is Trueplay?
This is a marketing tool that was created specifically for online casinos to increase retention and other important metrics.
Trueplay is a win-win scenario for both casino owners and their users. The fact is that this marketing tool is based on tokenized loyalty programs, which allows players to be motivated by receiving crypto from their favorite platform.
What makes Trueplay loyalty programs unique?
In a new gaming experience and a proven case of increased user interaction with the casino!
Trueplay offers an iFrame solution that includes two loyalty programs – Play To Earn and Hold To Earn. It is very easy to figure it out if you understand the basic principle – no one will have a zero balance. Even if the player has lost.
Now more. Trueplay product integration allows online casinos to issue their unique asset quickly and without unnecessary red tape, which will be used as a motivational engine. In a fully customizable Admin Panel, the brand defines the rules for loyalty programs and can adjust the parameters at any time, depending on the results.
The Play To Earn program is the first entry point for users into the rewards system. While enjoying favorite games and making bets, players can win and get a percentage of their bet in platform tokens. The juiciest moment is that the players receive tokenized cashback in any case, even if their bets turn out to be losing. Thus, users can always be sure that they will not leave the casino with empty balances and can operate with the received tokens on the crypto market or even multiply them.
For this, a second unique loyalty program was created – Hold To Earn. Many are already familiar with the standard crypto staking principle. Here, the situation is similar, but the trick is that users can receive a percentage of the casino’s income. That is, the iGaming brand determines which pool will be distributed among the holders, and users determine how many of their tokens they are ready to freeze and for how long. Another important point – holders do not lose their tokens! They can only increase them in case of a successful holding, or they will be returned the initial amount at the end of the period they have chosen.
By the way, you can check how Trueplay loyalty programs work right now, online DEMO is here.
What are the results?
Trueplay’s marketing solution has already been successfully integrated into the Fairspin online casino and has been showing improvements in many key metrics since August 2021.
In addition to the fact that retention has grown significantly, users have begun to make more deposits and bets (everyone wants to get tokens). Moreover, growth was noted even during off-peak periods for gaming platforms (summer and Christmas holidays). Fairspin successfully uses loyalty programs to attract new players who keep coming back day after day.
Conclusion
All players love to be a part of a big story, for example, casino income. Users who know that in addition to the pleasure of the game, they will 100% receive some kind of reward. Players will always return to the platform that provides this opportunity. The Play To Earn and Hold To Earn programs combine requests from both iGaming brands (increase in retention, deposit volume, increase in the number of bets) and from players (obtaining a stable reward, transparent relationships, full gamification of the process).
If you are the owner of an online casino, then be sure that you are one call and a few clicks away from knowing the answer to the question of HOW to make an INTEGRATION. You can set up a Trueplay solution without any changes in the business structure or many hours of discussions with IT specialists.
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