Gambling, especially the online version, has gained massive popularity over the last few years, bringing in billions of dollars in revenue. Technology companies have devised innovative ways to attract and retain clientele on their platforms. It has become so convenient that the source of thousands of online games and sports is just a click away.
Apart from the thrill of winning money or other prizes, gamblers get attracted to this activity for a myriad of reasons. The relative ease with which one can access these portals has pulled in people of all ages and walks of life. Traditional sportsbooks have been replaced by eye-catching graphics with simple, easy-to-use menus that a toddler can navigate.
The anonymity enjoyed by online gamblers has also played a big role in attracting women players. According to a report done by Global Wireless solutions, more than 4.6 million women joined sports betting apps in the U.S in 2021. This represented a 115% increase in the number of women users as compared to 2020. Let’s look at a few other reasons why people enjoy gambling.
1. Entertainment
For all those gamblers who have instilled self-control within themselves, this activity offers a lot of fun. They have been able to put a limit on spending beforehand with funds they are comfortable losing. This usually comes in the form of a predetermined amount of money and leaving the credit cards at home.
2. Socialization
Since gambling and sports betting has been legalized in most countries, people can gather at a venue and enjoy playing together. People can bond as they watch a match over drinks while discussing tips on the odds of the match. As much as socialization may be seen as an in-person event, online casinos and betting apps have come up with online communities where people can interact as they play together virtually.
3. Financial Motivation
According to a report by the American Gaming Association, 31.4 million Americans had planned to bet on the Super Bowl LVI, with an estimated $7.61 billion in wagers. This represented a 35% increase in bettors and a 78% increase in the total amount of bets. For bettors who take their time in researching data on their favorite teams, gambling can be a rewarding experience.
However, this exciting chase for wins has resulted in rampant cases of addiction. This compulsive behavior may cause damage not only to the gambler’s bank account but may also bring havoc to his/her family and degrade their social standing.
4. Thrill & Sheer Amusement
When a player gambles, regardless of the outcome, the brain releases dopamine which gives a feeling of excitement. Walking away from the table might prove difficult after experiencing this surge of emotions. Safe player habits are the best strategy to stay afloat and avoid spiraling into addiction.
Once gamblers understand that this is a high-risk low-reward situation, strategies should be put in place to cap the spending. Odds will favor the house in all scenarios.
5. Escapism/Coping
The pressures of everyday life bring about anxieties that people release in different ways. Gambling offers an environment that promises happiness beyond measure. The joy that comes from being surrounded by like-minded people at a casino or racing track quickly dissipates the stresses of the day. The emotions and energies shared even on online platforms create the perfect escape from grim realities.
Final Words
Global Online Gambling & Betting is predicted to surpass USD 172.23 billion from USD 60.48 billion in 2020. These astronomical figures are evidence that gambling and online betting brings people a sense of joy by fulfilling one or more of the needs described in this article. Strategies should be put in place by gamblers to ensure personal responsibility and an overall fun experience.
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