Dozens of online casinos launch every year. Yet, only a handful of them last longer than six months. Some of these sites fail for valid reasons, say lack of enough resources. However, many new casinos have a chance to thrive if marketed properly.
There is a catch, in any case. New online casinos have to work extra hard on marketing to succeed in 2024. That’s because the general public isn’t quick at embracing new companies.
People always tend to doubt new operators. To succeed, brand new casino sites need to invest heavily in these marketing strategies:
Excellent Web Design
A website is like a doorway. It is the first thing people see when they visit an online casino. More importantly, it creates the first impression to determine whether a potential customer will hang around or exit the website.
New casinos with a goal of thriving have to invest in good web design. To expound more, they need to have these features on their websites:
- speed;
- attractive colors and graphics;
- well-organized pages;
- a search tool;
- 24/7 uptime;
- informative texts and images.
More than 60% of Internet users hit the exit button if a site takes more than three seconds to open. As such, it is highly advisable for a new casino to create a fast website.
Visuals grab customers’ attention. However, it is the neatness of a site, ease of navigation, and content that convince people to sign up for an account and make a deposit.
Search Engine Optimization (SEO)
Every time people talk about online marketing, Search Engine Optimization comes up. SEO is an organic way to market an online business. It involves creating content that can help a website rank on the first page of search engines like Google and Bing.
Optimizing a casino site for SEO takes tremendous effort and time. However, this is the cost of buying real estate on search engines without paying for it. For clarity, SEO might involve spending money on content creation and distribution.
But if it is done accordingly, it can help a new online casino rank higher than well-known brands. Ranking high on Google means more traffic to a website. In turn, this can lead to more potential customers.
Affiliate Marketing
Affiliate marketing is a tried and tested marketing strategy in the online casino space. For the uninitiated, affiliate marketing involves working with website owners, bloggers, YouTubers, and social media influencers.
Marketers share a casino’s sign-up link with their audience. And they get paid for every customer who signs up at the casino through the marketer’s affiliate link.
Affiliate marketing works brilliantly for new casinos because marketers do all the hard work. An operator offers a fair commission for every new customer a marketer brings.
In turn, the marketer publishes content promoting the casino on their platforms—website, YouTube, Facebook, or word of mouth. Of course, they also need to share affiliate links with their audience. When someone clicks through these links and makes a deposit, the marketer earns money.
Read more: Paripesa Affiliate
Influencer Marketing
Influencer marketing is not everyone’s cup of tea. But data from HubSpot shows that 80% of business owners believe in this strategy. Basically, influencer marketing involves working with famous people in exchange for brand mentions, advertising partnerships, and affiliate marketing.
Established online casinos can afford famous athletes and celebrities. But for new casinos, the best approach is to partner with Instagram, Twitter, YouTube, and Twitch influencers.
Some casinos partner with anyone famous, say, footballers, actors, and singers. However, some operators are a bit specific and partner with people with an influence over gamblers. They include YouTube and Twitch streamers or famous poker players.
Casinos pay influencers money for every brand mention and every advertising partnership. Because the influencers have hundreds of thousands of followers, the strategy tends to return the investment with time.
Content Marketing
Have you noticed many new casinos launch with a blog? It is not a coincidence. Blogs are good for content marketing. And content marketing is one of the best ways to promote an online casino in 2022.
Contrary to popular opinion, content marketing does not refer to written blog posts. It also involves videos, images, and podcasts. Quality content attracts people’s attention.
If it is also informative, entertaining, or thought-provoking, it can turn a reader into a regular customer. In the online casino space, content creation aims to attract potential customers.
But to achieve that, a casino must help potential customers with the information they need. It could be a review of popular slots. It could be a guide on popular bonuses or safe payment methods.
Bonus Marketing
Bonus marketing is arguably the most popular way to market a new casino. Here is why. A casino does not have to do much. It creates a welcome promotion and spreads the word to marketers, bloggers, and influencers.
Now, for a new online casino to succeed, it needs an effective bonus marketing strategy. First, it must determine what kinds of bonuses to give out:
- no wager bonuses;
- no deposit bonuses;
- 100% first deposit bonus;
- 400% bonus;
- cashback;
- free spins.
After creating an offer, the next is to develop terms and conditions. New casinos with the intention of growing fast provide fair terms and conditions. For example, they can give out no wage bonuses or no more than 30x the bonus amount.
Email and Social Media Marketing
These days, email and social media marketing work hand in hand. Email marketing works best through subscription letters. A casino creates a lead magnet—something to attract people’s attention.
In many cases, casinos use bonuses as lead magnets. But there is always a catch. For a player to earn their bonus, they have to create an account and agree to promotional emails.
On the other hand, social media aims to create communities on Facebook, Instagram, Twitter, and Snapchat. Social media marketing works great because a casino can find the right audience in the same place. It also helps with disseminating information because a single post can reach millions of people.
Read more: Top Affiliate Networks in Nordic Countries
