PaddyPower is a bookmaker, information about which frequently appears in the most popular betting news and articles. This Irish company has become a reliable and reputable provider of betting services for many gamblers.
PaddyPower is one of the strongest players in the sportsbook market. This operator always supports innovations and new trends in the industry and adds exclusive features to its website.
Facts about PaddyPower every competitor should know
The company has been founded in 1988 and started to conquer Ireland’s betting market without delay. It absorbed forty bookies owned by three businessmen and became on the most influential sportsbooks in Ireland. The operator chose an aggressive strategy to promote itself in the industry. Being established in Dublin, it began to open more and more betting shops across the country.
The company has never been afraid of something exеtraodinary and non-traditional. That is why its owners have decided to offer such a service as novelty betting. It allowed the bookmaker to attract the attention of many bettors and even those people who were far from this entertainment. The opportunity to make bets on the outcomes of various important social events brought many users to the PaddyPower website.
It is worth mentioning that the company has got a lot of criticism for some of its products. As it is an innovator without any limits, it has arranged betting on many unusual things. In addition to this, PaddyPower was launching many scandalous advertising campaigns that seemed offensive to the public. Unlike Kenyan operator Betika or other less popular betting platforms, this bookmaker did everything possible to draw the bettors’ attention and gain more visibility in the sector.
Here are the most important facts about PaddyPower:
- The company has merged with Betfair.
- PaddyPower has approximately six hundred betting shops in Ireland and Great Britain.
- The company’s parent’s (Flutter Entertainment) annual revenue for 2019 is GBP2.14 billion.
- The company has seven million active customers.
- Its estimated total market value is c.£345 billion.
PaddyPower’s bet calculator as a tool to acquire more customers
The main lesson that PaddyPower can teach any betting services provider is that it is important to invent something new constantly. The operator has always found ways how to stand out against its competitors. Its betting calculator is another example of a successful product that has also become an excellent promotion tool.
So, what is PaddyPower’s bet calculator? It is a feature that allows users to calculate profit and winnings from various types of bets for certain matches. It goes without saying that this free feature attracts many bettors. After using it, the majority of them become loyal customers. It means that PaddyPower’s marketing strategy is effective. The bookmaker is ready to develop no-cost tools that play the role of a bridge between it and a potential customer.
PaddyPower’s live betting feature
In addition to the calculator, PaddyPower has another feature that increases its chances to acquire more users considerably. It is live betting.
This option allows gamblers to make bets during the match, after its start. In-play betting seems to be more secure and risk-free for bettors as they have more opportunities to predict the match outcome. PaddyPower has included this feature in such categories as football, tennis, cricket, ice hockey, volleyball, handball, esports, table tennis, bowls.
The company’s advantages that attract players
Speaking about the operator’s advantages, it is worth mentioning that it has several pros that make players return to its website again:
- Bonus offers. One of them is its sign-up offer that allows players to make the first bet after registration and depositing without risks. For example, a user can replenish the balance with ten euros, and even if he or she losses, this money will be returned. In addition to this, the operator has several other bonuses that help gamblers to win more. Among them are a weekly gift, power-up bonus, free bets, etc.
- PaddyPower helps users to enjoy its services on any device. In addition to the company’s official website, bettors can also access its products via the mobile application. According to recent reviews from users, the application is full of advantages. The biggest one is a £20 risk-free bet promotion offer that is given to all bettors who download it from the App Store or Google Play.
- Convenient live chat. The company does everything possible to make the gambling process pleasant and easy for clients. That is why it has implemented a live chat option, which allows bettors to contact its representatives immediately if they have an urgent question. Live chat isn’t a cheap service as it requires many employees, but it improves a business’s reputation significantly.
- Reasonable withdrawal time. PaddyPower’s system processes all withdrawal requests immediately. Although players need to wait from two to three working days, while their money is reaching their banking accounts, the company accepts the order just after it has been made.
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