In the first 6 months of collaboration: the strategic partnership was launched, AC Milan legends supported Boomerang at SiGMA Europe 2024, 10 winners of Boomerang home match ticket giveaways at 4 industry events got a chance to visit San Siro
Boomerang, as the Official Regional Betting Partner of AC Milan in Europe, proudly celebrates this iconic football club’s 125th anniversary. It was an honor for Boomerang to launch a cooperation with the legendary Rossoneri in their anniversary year.
This collaboration has become a growth boost for the sports business direction and has attracted great attention to the company. This strategic cooperation reached powerful progress in its sports betting segment — achieving a fivefold (5x) increase this year alone.
The first six months of the partnership between Boomerang and AC Milan have been marked by several key moments:
- Launch of partnership in July. This strategic partnership captured the attention of both the sports and iGaming industries, positioning Boomerang Bet as a leader in sports betting globally;
- Support from AC Milan Legends at SiGMA Europe 2024. Legends of AC Milan, Massimo Ambrosini, and Serginho, lent their star power to Boomerang Partners’ presence at the event. Their autograph and photo sessions drew large crowds. Also, they personally presented tickets to AC Milan home matches to lucky raffle winners;
- Promotional campaigns. The performance activities featuring AC Milan-themed merchandise provided unforgettable experiences for fans. As a part of this, 10 people won tickets to attend matches at San Siro at 4 events – iGB in Amsterdam, SiGMA East Europe in Budapest, SBC in Lisbon, and SiGMA Europe in Malta. And some lucky ones have already managed to attend a football match. Also, the company has distributed the 500+ AC Milan jerseys for top partners.
Vitalii Prokofev, CEO of Boomerang Partners, commented: “Boomerang Partners is honored to work alongside AC Milan, seven-time European Cup/UEFA Champions League winner, 19-time Italian champion, and winner of numerous other trophies. The company looks forward to expanding this partnership through ambitious projects. Together, we want to inspire and engage fans worldwide. We aim to set new standards in sports and entertainment.”
Boomerang wishes AC Milan a happy 125th anniversary. Here are many more years of unforgettable moments on and off the field.
About Boomerang
Boomerang Partners is a rapidly growing global company offering a wide range of iGaming products. Demonstrating strong growth, it paid over €50 million in 2023 alone while averaging 15,000+ first-time deposits every month. In 2024, Boomerang Bet became the Official Regional Betting Partner of AC Milan in Europe and partnered with women’s football star, Swiss and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament.
Boomerang’s portfolio contains 15+ active gambling products, including sportsbook brands. They cover more than 35+ GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses, and 24/7 multilingual support. Boomerang Bet provides a seamless and enjoyable betting experience.
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Read More: Interview with Julia Makarova, Head of Affiliates, Boomerang Partners
