This nomination underscores the company’s rapid growth and innovation in affiliate marketing
Boomerang Partners has been named a finalist in the prestigious Affiliate Program of the Year category at the Global Gaming Awards EMEA 2025. This recognition highlights the company’s great successful effort in building a strong relationship with affiliates. This year, Boomerang Partners has solidified its position as a leading global company through proactive initiatives, close collaboration with the affiliate community, strategic partnerships to enhance brand awareness, and innovation in business processes.
The Affiliate Program of the Year nomination reflects Boomerang Partners’ groundbreaking achievements in 2024. This brand’s betting segment surged 5x in the past year, and gambling — 2x. Boomerang now boasts a portfolio of over 15 high-conversion products in 35+ GEOs. The partnerships with thousands of affiliates have helped establish the company as a leader in the industry.
Boomerang Partners hosted the Golden Boomerang Awards, an annual global affiliate traffic tournament, in 2024. This reinforced the company’s leadership position in the industry and working with partners. This competition has brought together over 250 affiliate teams and generated nearly 80,000 players for its platforms. The new season of Golden Boomerang Awards 2025 is about to be announced.
Boomerang signed a strategic partnership with AC Milan as the football club’s Official regional betting partner in Europe. Also, it partnered with the Swiss national team and Juventus football star Alisha Lehmann. These collaborations, according to many partners and community feedback, have made the brand more visible and recognizable in the industry.
The Global Gaming Awards EMEA 2025 winners will be announced on the first day of ICE, January 20, 2025, at Fira Barcelona Gran Via,where the Boomerang Partners will also participate.
About Boomerang
Boomerang Partners is a rapidly growing global company offering a wide range of iGaming products. Demonstrating strong growth, it paid over €50 million in 2023 alone while averaging 15,000+ first-time deposits every month. In 2024, Boomerang Bet became the Official Regional Betting Partner of AC Milan in Europe and partnered with women’s football star, Swiss and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament.
Boomerang’s portfolio contains 15+ active gambling products, including sportsbook brands. They cover more than 35+ GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses, and 24/7 multilingual support. Boomerang Bet provides a seamless and enjoyable betting experience.
Stay tuned for updates on the website of Boomerang Partners and social media channels: Instagram | Telegram | LinkedIn | YouTube | Facebook
About Global Gaming Awards
The Global Gaming Awards are the most recognized, reputable, and prestigious awards within the gaming industry, and being shortlisted is a huge achievement. The Shortlist was decided after a rigorous process and recognizes companies that have performed well across Europe, the Middle East, and/or Africa in the past 12 months. The winners will be selected by 50 C-level executives from the industry, with KPMG monitoring the entire process to ensure fairness.
Read More: What is traffic arbitrage
