It is possible to earn more without making changes to traffic itself. There are proven methods that allow affiliates to increase profit while keeping the same flow strategies.
One example comes from a situation where an affiliate requested a higher payout and agreed to introduce a soft KPI. The solution was to raise the minimum deposit for a specific flow by issuing a personal domain with flexible currency settings. This allowed for a higher rate to be given. Once the traffic started coming in, it became clear that both sides were in profit: the advertiser’s LTV increased, while the affiliate’s ROI grew as well.
This approach was repeated multiple times and eventually developed into a consistent case study. A split test was also conducted on the Uzbekistan GEO with three traffic flows. The first flow had the default minimum deposit of $1.5. The second was raised to $3, and the third to $10 (later reduced to $5). The results showed that with a $3 minimum deposit, user LTV rose significantly compared to $1.5. The average check and repeat rate also grew, since users played more and more frequently. Conversions dropped slightly (around 5%), but metrics like click-to-reg and reg-to-dep stayed almost the same. Overall, ROI improved notably.
This effect happens because traffic sources start optimizing toward a more relevant audience when the deposit threshold is higher. However, there is a limit: raising the deposit too much, such as to $10 in this case, reduced performance, so the optimal level was adjusted down to $5.
In summary, increasing the minimum deposit is a way to raise profit without changing traffic volumes. It has little to no negative impact on conversions, but it strongly improves ROI. Moreover, platforms like Facebook and Google shift optimization toward audiences with higher value, making campaigns more effective.
Choosing Between Volume and Quality
When deciding how to grow profit, affiliates can either scale traffic volume or improve traffic quality. Increasing volume usually comes with higher costs per user. On the other hand, improving quality delivers better ROI with no extra spend. Both paths can be effective depending on the level of resources and scaling capacity.
For solo affiliates, it is often more efficient to focus on quality improvements. This requires working with reliable advertisers or affiliate networks that offer campaigns with higher payouts.
When comparing traffic sources for iGaming, the strongest options include Google and UAC (Universal App Campaigns). UAC requires a bigger budget but provides larger volumes with fewer account bans. TikTok and Telegram also show solid performance. Search traffic is another powerful option, though it comes with tougher competition and higher lead prices.
Working with Advertisers
Profitable cooperation with advertisers depends on synergy and clear understanding of metrics. Affiliates should learn how to calculate campaign ROI and understand which indicators advertisers use for forecasting and evaluating profitability. This knowledge gives leverage to negotiate higher rates.
Advertisers typically look at first deposit size, repeat deposit rate, average ticket, and retention. Once the break-even point is passed and the value of traffic becomes clear, affiliates have valid reasons to request higher payouts.
It is recommended to ask in advance whether there is a private offer available in case traffic performs exceptionally well. Affiliates should also clarify which KPIs unlock rate increases. Discussing these terms upfront helps avoid misunderstandings later and provides solid ground for negotiation.
Another effective tactic is to split traffic across several GEOs, if possible. This can boost earnings, provided that the advertiser shares insights about which regions are most promising.
Building an HR Brand
For those running affiliate teams or networks, HR branding plays a crucial role in growth. Recruiting speed and quality depend heavily on how the company positions itself in the labor market and how attractive it appears to candidates. Continuous media campaigns to strengthen HR reputation are essential.
Small teams and startups do not need a large HR department but should have at least one person responsible for employer branding. Finding a strong IT recruiter is also vital. A professional recruiter goes beyond posting vacancies on job boards and knows how to search for high-level specialists in the right places.
A strong HR brand and skilled recruiter expand the talent pool while lowering the cost per employee, making the team more efficient overall.
Delegation and Role Distribution
When leading a department, many managers struggle with delegation. Some try to handle everything themselves, while others search for a “multi-tool” employee to cover all tasks. Both approaches are ineffective. The best solution is to hire specialized experts for each area.
By surrounding yourself with strong professionals who can perform certain tasks better than you, the department grows faster, and the manager can focus on strategic planning rather than routine.
Polygraph as a Profitable Investment
As companies grow and hire more employees with access to money, resources, and sensitive data, the risk of internal issues increases. Introducing polygraph testing can save much more money than it costs. It is especially useful during interviews for roles with access to financial or confidential information.
Including a clause about polygraph checks in employment contracts, especially during termination, is also advisable. Since the reasons for leaving a company are not always clear, such measures help protect the business.
Conclusion
Raising ROI without changing traffic is possible through methods such as increasing minimum deposits, negotiating better rates, splitting GEOs, and building strong internal processes. Combined with smart HR practices, effective delegation, and security measures, these strategies allow affiliates to maximize profit without additional traffic investment.
Read more: Paripesa Affiliate
