NuxGame, a well-known iGaming platform specialising in online casinos, sports betting, and casino aggregation, has partnered with MAP™, a leading affiliate tracking company, to bring advanced tracking capabilities and comprehensive marketing tools to its platform.
The integration with MAP™ brings cutting-edge solutions to NuxGame’s platform, enabling operators to gain more precise control over affiliate traffic and performance. With features such as inbuilt S2S/Postback tracking, customers can now monitor affiliates with greater accuracy and optimise campaigns to maximise return on investment.
Through the collaboration, NuxGame’s customers gain access to comprehensive affiliate management tools, enabling efficient handling of their partnerships. The platform offers operators advanced tracking and reporting features, customizable commission structures, and multi-level user access for tailored permissions. This enhanced flexibility ensures optimal performance on a global scale.
Thanks to this new partnership, NuxGame can now offer its clients a robust suite of tools, including promo codes, QR code tracking, and multi-lingual support across 20+ languages, enabling easy localization for affiliates in multiple regions. Additionally, operators can benefit from multi-level marketing (MLM) functionality, customizable affiliate strategies, and self-invoicing systems that streamline the commission settlement process.
Denis Kosinsky, VP of Operations at NuxGame, said: “Partnering with MAP significantly enhances our affiliate management capabilities, giving our operators the tools to track, analyse, and optimise affiliate traffic more efficiently.
“With this integration, our clients can manage their affiliate programs in a more streamlined and flexible way, while driving more value from their affiliate partnerships.”
Santosh Jain, CEO at MAP™, said: “Reinforcing our commitment to providing a best-in-class service, this partnership with NuxGame ensures that operators have access to cutting-edge affiliate management tools designed to optimise their business strategies in an ever-evolving iGaming landscape.
“By working with NuxGame, we empower operators with a state-of-the-art platform that enhances the efficiency, transparency, and scalability of their affiliate programs, allowing them to drive growth and maximise ROI.”
About NuxGame
NuxGame is a recognised B2B software provider in the iGaming industry, offering a variety of leading software solutions to its iGaming clients in regulated and emerging markets across the globe. Established in 2018, its B2B offering consists of a strong technical platform and a high-quality selection of casino games and sports betting tools, applying lightning-fast API technologies to implement them efficiently into a partner’s offering. NuxGame offers a one-stop-shop platform with casino and crypto casino solutions as well as content aggregation from over 130 leading providers. In addition, the platform contains powerful sportsbook features with 370,000 monthly events, allowing the omni-channel provider to consistently deliver the finest playing experiences to its global audience.
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