In the modern world, there are thousands of affiliate programs in every niche, including gambling.
So, what distinguishes Playfina Partners from dozens of similar offers? First and foremost, it is dedicated to a community created by affiliates for affiliates. Playfina strives to create a unique community within the media buying market.
Read this GBC Time review to know all about the partner program from Playfina casino. Below, you will find out about Playfina’s offer, primary geos, payout models, commission rates, and loyalty programs.
General information about the program: offer, geos, and accepted traffic
Playfina Partners is the official affiliate program of the online casino under the same name. They work exclusively in the gambling niche, presenting one casino brand – Playfina. The company is soon to expand its offer to sports betting.
Playfina casino is a new innovative casino platform, which opened its doors in 2022. The company operates under the Curacao eGaming license, so the offer is legit and secure. The casino’s gaming roster includes over six thousand slots and table games from 45+ providers, including NetEnt, Play’n GO, and IronDog. The casino is also crypto-friendly, as its payment methods cover ten digital coins from BTC to USDT.
The founders of Playfina Partners have solid expertise in affiliate marketing, which is why they understand exactly what webmasters need. Although the program went live only in July 2022 it has already gotten many positive reviews.
It is a perfect fit for webmasters interested to enter the gambling niche on lucrative terms. As the company has an extensive experience in the affiliate market, webmasters are guaranteed high conversions. There is also a referral program with 5% commission for each sub-affiliate.
Accepted traffic
One of the best things about Playfina Partners is that it accepts almost all kinds of traffic from SEO to email listings. The main traffic types include:
- Search engine optimization;
- App store optimization;
- Pay-per-click marketing;
- FB/UAC;
- Mailing lists;
- Live streaming.
Main geos
In the affiliate market, the geography of targeted clients is of extreme importance. As for the Playfina partner program, it focuses on the top Tier-1 countries: Canada, Australia, Germany, and Austria. The other geos include:
- New Zealand;
- Norway;
- Ireland;
- Portugal.
How to become a Playfina partner?
The registration on Playfina Partners platform is really easy and straightforward. All you have to do is click the “Join now” button at the top right corner of the website and:
- Fill in your email and create a password;
- Write the name of your company;
- Create a nickname;
- Write your full name;
- Share a valid address;
- Fill in your phone number.
After filling in all this information, you will be contacted by the managed to discuss the most lucrative payment terms. Besides, each affiliate is assigned a personal managed that will solve every problem they may have.
Platform overview
Upon registration, all affiliates get access to the Playfina Partners platform. The website is user-friendly and easy to navigate. In the account, webmaster can take advantage from the personalized dashboard, which includes:
- Account balance;
- Latest events;
- Quick stats;
- Charts and graphics (for visits, registrations, FTDs, deposits, and NGR).
Webmasters can also view detailed statistics for each launched campaign in the personal account. Moreover, affiliates get access to a vast library of creatives. Playfina also provides customized promo materials and landings.
The program also guarantees high lifetime value for each player due to the number of the special features:
- Mailing lists;
- Generous bonuses and promo codes;
- Push notifications and SMS messages;
- Call center.
Commissions & payments
For an affiliate, especially in the gambling niche, the payout models are of the utmost importance. Unlike most programs in the market, Playfina Partners offers its webmasters a variety of cooperation models such as:
- Revenue share – the basic model, where affiliates are paid a fixed percentage (25-45%) of the NGR their players bring to the casino. The size of the commission depends on the number of FTD players make on the gambling site;
- CPA, where an affiliate is paid a fixed sum for every player they bring to the casino. The exact rate depends on the geo and traffic type. It should be noted, however, that Playfina does not pay for duplicated and blocked accounts or motivated and fraudulent traffic;
- Hybrid – the combination of two models mentioned before, where affiliates get a share of referred player’s NGR and fixed payments for every qualified player.
While most affiliate programs pay their affiliates once a month, Playfina pays the commissions once every 14 days (for the CPA model). For hybrid and revenue share models, payouts are made once a month as well. The minimum payment threshold is €20.
Playfina Partners has a variety of payment methods, including various cryptocurrencies:
- Bank Wire;
- Skrill;
- Neteller;
- Crypto (ETH, BTC, USDT, LTC).
Bonuses & other incentives
Each affiliate is provided with individual links and promo codes for the maximum conversions in FTD from their traffic. Playfina Partners also offer additional incentives for the most active affiliates that drive the best results.
What is more, new partners get an increased revenue share rate of 50% for the first three months.
Conclusion
Playfina Partners is a unique program created by affiliates for affiliates. That is why the company offers the following advantages:
- Direct and legal offer in the gambling vertical;
- Strong affiliate community;
- Regular promotions;
- High commission rates and regular payouts;
- Dedicated personal managers;
- Customized promo materials, landing pages, and other creatives;
- High conversions and lifetime value of a player;
- Detailed reporting;
- Exclusive terms for different traffic types.
