2023 seems to be one of the greatest years for the social media marketing industry. However, nowadays, it is so hard to stay keep up with all the updates and tendencies, especially on the most-downloaded application – TikTok. GBC Time has overviewed the recently-posted report “What’s New 2024 Trend Report” by the social media platform itself.
Before going straight to the TikTok research, let us make everything clear about social media marketing in 2024. Will social media still be one of the main sources of the audience-traffic and channels for online promotion?
So what are the latest statistics about social media marketing in 2024?
Undoubtedly, people worldwide actively use various social media platforms. But if we take a look at the specific certain numbers, it may be quite impressive. According to the DataReportal, the total number of social media users reached 4.74 billion in October 2022. In other words, 93.4% of people who have a constant Internet connection use any of the social media platforms. Some digital experts believe that this number can also increase even further – up to 4.4 billion people on social media.
It is so hard to imagine another source of such a huge audience, which is constantly spending 1/3 of its Internet time on various platforms. Talking more specifically, the number of hours spent by an average user on social media is around 2 hours and 27 minutes. Such statistical data was provided by Hootsuite in January 2022.
TikTok time spent in the app
TikTok has always been supporting content creators on the platforms. At this time, the company answers the most common and intriguing question – What’s Next in 2023? TikTok posted a detailed guide to the trends in the app, that is coming in the new year.
TikTok’s report: What’s Next in 2023
The leading video platform uses a proven and reliable methodology to identify further tendencies, which may be known as “TikTok Speed of Culture”. To simplify, there are 3 main stages that make trend the trend.
1. Moments
Such a moment has not a long-life term – from one day to weeks. It can be a fast-growing sound or hashtag that gains popularity among users. It is just one moment, which most of the time may be identified through creativity.
2. Signals
Signals live from months to several years. They can be also described as the new forms or patterns of the content.
3. Forces
As TikTok experts describe the last stage, it is a large-scale behavioral transformation. It is a huge stage that influences the cultural aspect of the online audience and makes a contribution to the global culture in general.
So, now it is time to take a look at the trend forces provided by TikTok marketing specialists.
Top trends on TikTok coming in 2024
Actionable entertainment
Social media in 2024 is not just for entertainment, but also for the informational guides that lead to actual actions. Users do not want to just watch the content, but also get something profitable and useful from it. TikTok experts insist on a few important aspects that make a video on the platform viewed. The main things to look at for gaining views and followers on TikTok are:
- High-quality video (technically and contently);
- A perfect mixture of humor and helpful advice;
- Trust;
- Expertise;
- Confidence.
According to TikTok’s research, 92% of users feel positive emotions that resulted in real-life actions. Moreover, 72% of these users said that they trust their favorite content creators and their guides.
The Actionable Entertainment trend has a few signals, such as:
- Show do not tell;
The regular video of content creators praising products does not work anymore. In 2023, TikTok users want to see the real results and hear real-life stories about using the product or service.
- Break the myth, show the truth;
Recently, TikTok users come to the platform to see more investigations that break all the lies around some products. According to the research, such content makes the connection between the creator and the users stronger. The audience trusts the creator as soon as they hear the myth-breaking.
- Customer-to-creator;
One of the most influential promotion channels on TikTok is the content creator’s review or actual guide to using it. Still, users believe the content creators, because they do not see any deliberate advertising, but an honest review.
There are a few tools that would help jump into this trend:
- Video templates;
- Smart video;
- Branded mission.
Making space for joy
After the massive “take care of yourself” boom, social media users more and more people are asking for the right kind of self-care in every sense – physical, spiritual, financial, etc. This trend took on a particular form, especially after COVID-19 hit.
Undoubtedly, TikTok is not just an entertainment network but also a huge source of bits of advice. Users are extremely excited to open new firms for relaxation, time management, working, and studying, but through humor and joy.
4 in 10 TikTok users say that “lifting their spirits” is the key to motivating them to make a purchase.
The Making space for joy trend has a few signals, such as:
- Memes are the key;
Humor is the most common and effective model to inform and guide users on TikTok. A meme is a special and short form of a popular joke or trending audio.
- Personal experience;
Content creators share their personal solutions to problems or lifehacks with the users, which evokes more responses.
- Reward yourself;
The time of people being so hard-working without the right to reward themselves is gone. Nowadays, users feel more comfortable thinking of an option to be rewarded for their work. Therefore, videos under the #unwindwithme hashtag, which show how content creators treat themselves are highly rated among the users.
What tools to use to jump into this trend:
- TikTok Live;
- Effect House;
- TikTok Creator Marketplace.
Community-built ideas
TikTok has reached the status of the greatest social media platform thanks to the opportunity to build a real community. People find their soulmates and just regular users with the same troubles or familiar stories.
People find the videos through the hashtags like #TiredMom to discuss the common problem and share their feelings. In other words, TikTok is an online club for reliving.
The Community-Built Ideas trend has a few signals, like:
- Ask TikTok;
People have already turned the TikTok community into an online space with questions and answers. The TikTok video that is teaching the users is equal to the highly-viewed video.
- Growth;
Negativity and un-motivation are definitely not the best friends of the TikTok community. Users are happy to achieve success through the kind advice video.
- Become my bestie;
Content creator, who reached the status of bestie has probably more trust among the users than anyone. Becoming a real friend is actually so easy and hard at the same time, which makes this secret even more intriguing for the creators.
Tools to jump into the trend:
- Hashtag targeting;
- Pulse ads;
- TTCM Match.
Summing up
TikTok has twisted the social media world and turned the online space into a one-stop destination. Here users can cover any needs from entertainment to education Hopefully, this review will help your brand achieve new goals online and expand its audience.
Read more: What Is Traffic Arbitrage – Ultimate Guide
