Altenar and Fast Track enter strategic partnership to revolutionise player engagement

Fast Track

Leading sportsbook will deliver targeted campaigns and personalised player journeys

24th April 2024: Altenar, a leading sportsbook and iGaming software provider, has announced a strategic deal with player engagement platform, Fast Track.

As part of the partnership, Fast Track, a leader in AI-powered CRM with real-time data capabilities, has integrated its cutting-edge technologies with Altenar’s PAM tools.

This marks a significant milestone in the industry, bringing together Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions to enhance the customer experience with hyper-targeted campaigns and dynamic, personalised journeys. 

The agreement underlines Altenar’s commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and highlights Fast Track’s transformative CRM approach.

Known for its automation capabilities, Fast Track also enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar’s operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly. 

Charlie Williams, Commercial Director at Altenar, said: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence.

“This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry.

“Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”

For further information about Altenar’s and Fast Track’s strategic partnership, please visit:

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

For more information, visit or contact

About Fast Track

Fast Track is a disruptive technology company recognised as a leader in iGaming CRM. With its innovative approach, Fast Track empowers teams to focus on innovation and growth, delivering scalable player engagement solutions. Serving over 150 companies worldwide, Fast Track’s offices span Malta, Sweden, Spain, and the United States.

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