Are You Watching This?!, the leading provider of real-time Sports Excitement Analytics data for global sports, announced a new collaboration with Optimove, the leader in Positionless Marketing.
Are You Watching This?!’s technology empowers operators and sports media companies to present perfectly-timed, emotion-driven engagement through Optimove’s CRM Marketing Hub workflows. RUWT?!’s pre-integrated Excitement Analytics identifies when a game gets thrilling – whether heading into overtime, a no-hitter, or a major upset – and automatically triggers contextual push notifications and personalized campaigns.
As part of the agreement, Optimove will also gain access to MetaBet Odds which allows operators and sports media to display live lines to customers. With RUWT?!’s data feed and Meta Odds embedded into Optimove’s platform, personalized real-time player interactions are instantly supercharged – giving brands the ability to connect with fans at the moments that matter most.
This integration establishes RUWT?! and Optimove as leaders in event-driven marketing – creating smarter, intuitive, and meaningful fan experiences across multiple platforms.
Are You Watching This?! Founder, Mark Phillip, said: “Partnering with Optimove means they can super-serve their network by helping marketers engage with users at the most impactful moments. Our Excitement Analytics tool understands when sports events are becoming unmissable and drives users to the action – boosting engagement, loyalty, and revenue.”
Optimove’s Adi Dagan, Senior Director of Partnerships, added: “We’re thrilled to partner with Are You Watching This?! — a true pioneer in real-time sports excitement. Their data is unmatched and combining it with Optimove’s marketing platform unlocks a new level of contextual, fan-first engagement. Together, we’re giving operators the power to connect with players at the exact moment excitement strikes, driving loyalty and lifetime value”
About Are You Watching This?!
Are You Watching This?! is the leading provider of real-time sports excitement data for college and professional sporting events around the globe. Its patented algorithms empower sports and media companies to create unique, revenue-driving experiences.
About Optimove
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalised engagement with existing customers. Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
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