BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has strengthened its global team with the appointment of Miguel Valdes as Business Development Manager for the Asia–Pacific region.
Miguel is an experienced business development manager, having previously worked at prominent companies including SiGMA World, among others.
In his new role, Miguel will be responsible for driving BETER`s growth by creating new opportunities with operators, platform providers, and aggregators, helping the supplier expand its presence across the APAC region.
This includes establishing strategic partnerships and nurturing existing relationships with local partners as part of BETER’s broader efforts to scale quickly in APAC, mirroring its rapid growth in markets such as Latin America and Europe.
Miguel’s efforts will support BETER’s expansion into various APAC markets by leveraging the region’s strong demand for its fast-betting content. He will also lead the development of a local team focused on strengthening BETER’s footprint in the area.
Chuck Robinson, Chief Revenue Officer at BETER, commented:“Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.
“We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.”
Miguel Valdes added: “I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.
“The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.”
About BETER:
BETER is an award-winning provider of betting content, data, and odds, delivering approximately 50,000 exclusive monthly events across a wide range of esports and sports disciplines. The company offers an unparalleled betting experience by combining 24/7 live streaming, real-time data, and hyper-accurate odds. BETER also provides esports odds based on official data for more than 450 tournaments worldwide, covering over 40,000 pre-match and live events annually across top titles such as CS2, Dota 2, League of Legends, Valorant, and many others. Designed with the next generation of players in mind, BETER’s products have been proven to boost engagement, improve retention, and drive operator revenue.
