The group’s new brand strengthens its presence in the sector and expands its portfolio with faster navigation, interactive features, and high customization potential.
Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.
With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.
“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.
The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.
About Esportes Gaming Brasil
Esportes Gaming Brasil is one of the leading betting groups in the country, with 100% national operations and an official license granted by the Ministry of Finance through the SPA/MF. The authorization covers its three brands: Esportes da Sorte, OnaBet, and LOTTU, operating nationwide. A benchmark in innovation and a strong advocate for market regulation, the group is built on pillars such as its commitment to responsible gaming and continuous investment in technologies that promote user well-being and control, while also generating hundreds of jobs. Esportes da Sorte’s presence goes beyond betting: it supports projects in sports and culture, including partnerships with Corinthians, Ceará, Ferroviária, and Náutico, as well as major cultural initiatives such as Galo da Madrugada, Recife and Olinda Carnival, and the Parintins Festival.
Onabet and LOTTU, in turn, expand the group’s digital reach with creative campaigns and influencer partnerships, strengthening its connection with audiences across online platforms.
