Esportes Gaming Brasil Group platform consolidates its market presence with strong engagement on social media and strategic partnerships
Onabet, an online casino and sportsbook platform, marks its second anniversary with a growing and consolidated presence in the digital landscape. With a focus on user experience and a strong entertainment appeal, the platform now boasts more than 700,000 followers on Instagram – showcasing its strength as a digital force and its ability to engage with the public.
Launched in 2022, Onabet sis under the Esportes Gaming Brasil Group, which also owns Esportes da Sorte, and operates under an official license granted by the Ministry of Finance, through the Secretariat of Prizes and Bets (SPA/MF), reinforcing its commitment to legality and good practices in the sector.
The brand is investing in communication formats with vast reach and connection with Brazilians – including partnerships with prominent influencers such as Carlinhos Maia, Lucas Guimarães, and Sheuba. Streamers and content creators have also made a strong impact, with names like Steluto, Felipe Kersch, and Racha.
“From the beginning, we structured Onabet as a platform native to the digital environment, focusing on user experience, entertainment and casino games, but always anchored in responsibility and partnerships that guarantee the credibility of the operation”, says Darwin Filho, CEO of the group.
The Esportes Gaming Brasil Group also invests in institutional actions centred on integrity and responsible gaming. Among the main partners are Sportradar, a global reference in sports integrity monitoring, and EBAC (British School of Creative Arts and Technology), with whom it develops educational programs on digital behavior and conscious betting consumption.
About Esportes Gaming Brasil
Esportes Gaming Brasil is one of the leading groups in the betting sector in Brazil, with 100% Brazilian operations and official authorization from the Ministry of Finance, through a license granted by SPA/MF to operate throughout the national territory. The license covers the two companies in the group: Esportes da Sorte and Onabet. Recognized for its pioneering role in actively defending market regulation, the group also stands out for its commitment to responsible gaming practices. In addition, it invests in the development of tools and control mechanisms that help users maintain a balanced routine of entertainment and fun. Employing hundreds of people, its contribution to society goes beyond the betting sector, through sponsorship of projects in the areas of sports and culture. In football, Esportes da Sorte sponsors traditional Brazilian clubs, such as Corinthians, Ceará, Ferroviária and Náutico. In the events and entertainment segment, the brand also has a strong presence in the largest and most relevant projects in the country, such as Galo da Madrugada and Carnaval de Recife.
Onabet, in turn, expands the group’s digital presence with campaigns and creative content developed in partnership with relevant influencers, consolidating its connection with the public on online platforms.
