Abelson Sports, a leading sports betting data provider, has unveiled its new corporate identity and restructured its senior leadership team.
Previously operating under separate divisions, the newly unified Abelson Sports will deliver its industry-leading ODDS, DATA, and TECH solutions under a single, modernised brand.
The rebrand marks a significant milestone in the company’s evolution, building on more than two decades of expertise. It will streamline its operational efficiency and service offering, positioning Abelson Sports for expansion in key international markets including the US and Latin America.
As part of the transition, the company has also restructured its leadership team. Jeevan Jeyaratnam, who had been Chief Operating Officer of the company’s Abelson Odds division, has been appointed Chief Betting Officer, where he will oversee the company’s market-leading odds and pricing solutions. Simon Temple continues as Chief Operating Officer, where he will focus on operational excellence and service delivery across departments.
By uniting its offerings under a clear and cohesive identity, Abelson Sports is reinforcing its market leadership and commitment to innovation. The transition reflects a vision to enhance brand equity, modernise its image, and increase its competitiveness in a rapidly evolving industry.
Since 2003, Abelson Sports has provided sports betting data and technology solutions to top-tier bookmakers, platform providers and major media corporations, including its global partners Kaizen Gaming, Flutter and Entain.
The betting industry’s leading provider of football player markets also recently integrated a series of third-party providers to offer their pricing and settlement services. These include ALT Sports Data, Pro League Network, Rimble and SailGP, providing their partners with more markets than ever before.
Ed Abelson, Founder and CEO at Abelson Sports, said: “This rebrand represents an exciting new chapter for the company, one that allows us to better serve our partners and enhance our market position. By bringing our odds, tech and data expertise together under one unified brand, we are creating a more streamlined and efficient structure that simplifies our proposition and makes us more agile in responding to industry demands.
“Our new identity as Abelson Sports ensures that we remain a trusted provider for Tier 1 operators worldwide. With our strengthened leadership team and clear focus, we are in the best position to scale efficiently, develop new innovations, and continue delivering the highest-quality services.”
About Abelson Sports:
Abelson Sports was established in 2003 to supply the bookmaking industry with the crucial sports data it required as online betting began to boom. The business has since grown and evolved to accommodate the ever-changing requirements of the industry. Part of that expansion has seen the creation of an ODDS division, a specialist team underpinning its highly regarded Football Player Markets product. The business also provides DATA and TECH services to a large number of top tier bookmakers and platform providers, along with many of the biggest media corporations across the world. Abelson Sports has a stellar reputation for delivering top-quality services and is always on hand to support customers, 24 hours a day, 365 days a year.
Read More: How to make creatives in 2025: top tools and tips for webmasters
