scoreconnect partners with Optimove to enhance personalised content via Telegram
New integration empowers operators to reach players on Telegram with context-driven messages that drive engagement
scoreconnect, an innovative communication platform tailored for sports betting and gaming, announced a new partnership with Optimove, the leader in Positionless Marketing, to enhance personalised content via Telegram.
Optimove’s extensive iGaming partner portfolio can now easily activate scoreconnect’s cutting-edge Telegram integration with just a few clicks. This allows operators to extend their reach and capabilities into Telegram—engaging players where they are, in real time, using scoreconnect’s powerful tools to drive better outcomes.
scoreconnect’s platform connects directly to an operator’s live data via PAM or CRM, enabling intelligent automation that responds to what the player is doing—right now. That accuracy has been proven to improve retention, increase turnover from messaging and boost conversion from sign-up to deposit.
During SBC Summit Americas 2025 in Fort Lauderdale, scoreconnect presented its Telegram Play, a fully functional experience showing players claiming bonuses, placing bets, and receiving updates—all inside a Telegram chat window, with no redirects or delays.
scoreconnect CEO Antonio Ruggeri said: “Partnering with Optimove is a big moment for the business given its standing in the market. This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”
Optimove Senior Director of Partnerships, Adi Dagan said: “We’re thrilled to welcome scoreconnect to Optimove’s partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”
About scoreconnect
scoreconnect is revolutionising the communication landscape by harnessing advanced artificial intelligence and the immediacy of instant messaging. Specifically tailored for the iGaming and digital sectors, scoreconnect enables businesses to engage with their audiences more effectively through personalised, real-time interactions. Utilising popular platforms like Telegram and soon WhatsApp, scoreconnect offers a suite of innovative features designed to elevate user experience and operational efficiency. Operators can now deliver targeted messages, provide real-time customer support, and share promotional content instantaneously, creating a dynamic and responsive engagement strategy that enhances user satisfaction and boosts operational effectiveness.
About Optimove
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalised engagement with existing customers. Optimove is recognized as the Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. Being a visionary leader is a hallmark of Optimove. It was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012. Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to optimize workflows from Insight to Creation and through Orchestration. Optimove provides industry-specific and use-case solutions for leading consumer brands globally.
