Start-ups get the previous opportunities to launch a business in this sphere, make it competitive, and succeed.
How to launch a betting site in the UK?
The procedure of launching a betting website in Great Britain doesn’t differ much from other countries in terms of technical aspects. A business owner needs to create or order a website and, of course, to choose a company from the list of sports betting software providers. It is important to use solutions developed only by reliable providers because their quality influences further result considerably.
In general, two crucial aspects are worth paying attention. A betting software vendor is your tech partner that is responsible for every action taking place on the website. Here is the list of basic features that such companies should offer in their service packages for clients:
- An extensive library of betting options. The more sports you offer to your clients, the more revenue your company will get. That is why it is more profitable to cooperate with those software developers, which have several directions of betting activity. For example, it can be football, boxing, horseracing, tennis, etc.
- Fast and secure payment methods. Your customers should enjoy betting on your website, and, in addition to a wide selection of sports, they should also be able to choose among several payment methods. The simplicity of placing bets is the key to success as well. Consider those providers that offer cryptocurrency and e-money transfer solutions. It isn’t a secret that the majority of gamblers use them.
- Customer support available 24/7. The importance of a helpful customer care department isn’t a topic for discussion. Users become loyal only if they trust a betting platform and get support when it is necessary.
- Flexibility and customization. This feature isn’t for gamblers but operators. Software providers should be ready to customize their products and adapt them to your needs.
- Coverage. Wide coverage of countries always means more opportunities for business development and more traffic for your website.
Another important aspect that is also a core of any betting business is licensing.
What should the UK bookmakers know about regulations and licensing?
A gambling license is literally a fundamental component of a betting company. You won’t be able to provide betting services without it legally. However, it isn’t an easy thing to get.
First, depending on your company’s turnover, you will need to pay approximately £5711 (as an application fee) and an annual fee of £3748 for prolonging your license. If your revenue is growing, be ready that the cost will increase as well.
Secondly, even if you have money to buy a license, your betting service has to follow all regulatory guidelines developed by the UK Gambling Commission. It means that an online betting platform has to comply with all license conditions and codes of practice. They include individual, general, statutory, and imposed by the Secretary of State conditions. If to consider requirements in more detail, you will see that they consist of several parts:
- Requirements for safe gambling. Their goal is to protect players from gambling-related harm.
- Compliance with technical standards. Operators need to have the certificates proving that their software is tested and licensed.
- Preventive money-laundering measures. Gambling companies have to comply with all regulations concerning financial operations and revenue.
Top 10 betting sites in the UK to take for a model
Here is the list of the UK top-level betting websites that are a good example of such business:
- Betway;
- 888sport;
- Bet365;
- Unibet;
- Hopa;
- BetItOn;
- MrPlay;
- MansionBet;
- 22Bet;
- Grosvenor.
Is it difficult to promote football betting sites in the UK?
When you have solved all problems connected with software and licensing, it is time to think about the promotion of your betting website. It is worth mentioning that the right marketing strategy is fifty percent of your company’s success.
The first step to take in your promotion strategy is to establish major competitors and think over the features that will help your company with positioning. Business owners should find or create features that will differentiate them from their competitors. The second step is to run a pre-launch advertising campaign. This will help you to attract the attention of your possible customers. Regardless of sports, you offer for betting, football, or other types, use the marketing tools for customer retention and offer loyalty programs to promote your services.
Frequently asked questions
How many online bookmakers are there in the UK?
There are eighty online bookmakers in the UK.
How to become a bookmaker in the UK?
You should apply for a gambling license.
How to start a bookmaker business in the UK?
Get a gambling license and find a reliable software provider.
Read more: Top Canadian Betting Platforms
