Despite all of the restrictions and limits, social media is still one of the most common spaces to promote betting. The bookmakers also find Facebook as a resource of the highest traffic, which may significantly increase the customer audience. GBC Time has highlighted everything interesting about online betting promotion on Facebook.
The main reason for betting operators to choose Facebook for promotion is the large audience and tons of ad features. However, there are also some practical mistakes that can decrease the effect. So here are the top tips for betting on Facebook to improve the ads’ effect.
Why most betting ads on Facebook fail
There are two factors that can hinder the effectiveness of advertising on the platform:
- following all the licenses and laws related to the betting regulation on Facebook and in the targeted country;
- fast and rapid marketing reformation, which implies the constant changing of promotion strategies and methods.
When it comes to the legislation part, it is always hard not to miss one little detail that can ban your whole promotion campaign. But still, Facebook has been softening the rules of online gambling ads to engage more operators on the platform.
To not fall for the bait of lawmakers and keep advertising afloat, carefully study the rules and restrictions of the country in which you distribute advertising. Another practical tip is to get Facebook approval for gambling promotion on the platform.
Top 3 tips on betting ads on Facebook
1. Use workflow automation for betting ads on Facebook
Here is a tip if you wonder how to promote thousands of gambling games and products on Facebook. Workflow automation gives you a chance to improve your campaign in the network. Utilizing 1st and 3rd party data can also make your ads more creative and effective.
2. Facebook Pixel Events
Facebook is definitely one of the most time-requiring platforms for the promotion. The special algorithm of Facebook uses the tracking system to improve marketing performance. So here are the main pixel details that you should be attentive to:
- Page View;
- Complete Registration;
- View Content;
- Add To Cart;
- Purchase.
3. Choose the strategy for promotion
Basically, modern online betting promotion includes two main strategies, such as:
- Always On Promotions;
The Always On Promotions is that special and unique thanks to the ability to be active throughout the whole year.
- Special Campaign Promotions;
This strategy is one that comes from other marketing departments. Moreover, they also can be implemented into paid social.
