21st May 2024 – As part of its strategy to assist operators in enhancing player conversion, BetGames is introducing Live Roulette to its product lineup.
This new offering leverages the familiar appeal of traditional roulette, combined with the advantages of live, round-the-clock availability, making this casino product appeal to sports bettors through continuous gaming opportunities.
Live Roulette provides an environment where interaction is non-stop, catering to global audiences with seamless, uninterrupted play. This strategic addition is designed to help operators convert and retain players by ensuring they can always engage with the game.
The latest product to swell BetGames’ expanding, diverse portfolio follows in the footsteps of many of its recent launches, allowing for extensive customisation. The ability for operators to tailor the Live Roulette environment to their specific branding needs has been developed to boost player immersion and support brand alignment.
Extending the potential global reach of Live Roulette, it is also available in English, helping ensure that every operator can offer a distinctive experience tailored to their audience.
The addition of Live Roulette to BetGames’ evolving range of solutions follows the recent launch of its latest RNG roulette product, underscoring the company’s versatility in offering products that are strategically focused more on utility than on innovation.
This addition aligns with BetGames’ ongoing mission to support operators in their player conversion strategies by providing consistently available and customizable gaming solutions,
Ian Catchick, CPO at BetGames, commented: “Our goal is to support our operators in player conversion. Live Roulette’s 24/7 availability and customisation capabilities transform traditional gameplay into a powerful tool for the conversion of sports bettors to recreational casino players, enhancing user interaction and satisfaction.
“The rollout of Live Roulette demonstrates our commitment to enhancing operator success through products designed for high engagement and cross-selling, rather than focusing solely on innovation, reinforcing our position in both established and emerging markets. This approach ensures that we continue to meet the needs of our operators by providing effective gaming solutions that drive new player acquisition.
“With its focus on customisation and continuous availability, Live Roulette is set to become a crucial element in digital gaming portfolios, offering operators a valuable asset in achieving their conversion goals.”
BetGames creates class-leading live dealer, fixed-odds betting games. Recipient of the 2019 SBC Award for Rising Star in Casino Innovation, Live Casino Supplier of the Year and Leader of the Year from SBC in 2020 and AffPapa’s Live Casino Provider of the Year 2023, the company has a client base of multiple tier-one operators, including Entain, Betway, Hollywoodbets, STS and Kaizen Gaming.
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