Any business is going to want to make sure that they’re set up in a way that works for their audience and online casinos are no exception. Although there are a number of American and Japanese online casinos that offer very similar games, they’ll be laid out and designed in different ways to cater for their intended audience.
Using online casinos
Physical casinos in Japan have only relatively recently been allowed to open and even then, only as part of a larger complex. Whereas America has whole cities such as Las Vegas that live and breathe the casino culture, which goes to show the different approach that websites might need to take for their audience. Japanese online casinos are allowed but are mostly hosted internationally; American doesn’t have such strict rules and as much will find many more locally based casinos.
Most websites will allow their users to top up their accounts in a way that suits them, although American casinos might not cater to Japanese currency in the same way – that said, topping up with cryptocurrency is an easy way to get around that problem.
The design of the website
A user-friendly website is a must, no matter where your casino is based or the audience it is trying to reach. Japanese culture is a big fan of cartoons and anime characters and this certainly follows through into their casino designs. Japanese casino Casitabi has developed a whole role-playing game around its casino website, which allows users to develop their own anime character and work their way through the levels on offer by the casinos. American casino websites tend to be designed to cut much more to the case – talking about what they can offer, what people can win, and how to play. Both end results are the same – a fun, online gaming experience but they are just tailored towards each particular audience.
Pachinko and poker
You can’t talk about Japanese casinos without mentioning Pachinko – which is a massively popular gambling game in Japan. It was initially designed to be played by children but is now very much a national pastime for the whole country. There are massive facilities set up throughout Japan where people can visit to play the game – where they win balls which are then exchanged for various prizes, including a way to exchange their winnings for cash if they like. However, if you look at American casinos you’ll struggle to find even a mention of this game because the game they love over there is poker. You’ll find international poker tournaments, televised events, and big game prizes because it is a card game that the whole country has really embraced.
The idea behind online casinos is the same no matter where they are from, however, they adjust their approach to ensure that they are sufficiently catering to their target audience.
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