Micro-betting provider signs deal in sports betting first for aggregator
23rd April 2024 – NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.
Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform. The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.
Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.
The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.
The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.
Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.
“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”
Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.
“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”
About Pariplay
Pariplay®, part of NeoGames group, is a leading aggregator and content provider, founded in 2010. The supplier offers innovative products such as the Fusion® aggregation platform and the Ignite studio development programme.
Pariplay’s Fusion® aggregation platform features thousands of titles from the industry’s leading games developers as well as a suite of back-office conversion and retention tools that enhance player value.
The company has offices in Malta, Israel, Bulgaria, Gibraltar, USA and India and is licensed and regulated by the Gibraltar Gambling Commission, the MGA, the UKGC, the Romanian National Gambling Office, the New Jersey DGE, the West Virginia Lottery, Pennsylvania Gaming Control Board, Michigan’s MGBC, the State of Connecticut, Ontario’s AGCO, the Atlantic Lottery Corporation, Alberta’s AGLC in Canada, Loteria de la Ciudad de Buenos Aires, Junta de Control de Juegos in Panama, Swedish Gambling Authority – Spelinspektionen and Belgium E Licence.
As a B2B provider of RNG games, Pariplay takes responsible gaming very seriously and has implemented policies and tools within its systems to provide industry-leading entertainment in a socially responsible manner.
About Kero Sports
Kero Sports, at the forefront of sports betting and entertainment technology since 2019, is a pioneering force that offers sportsbooks an innovative micro-betting experience. Our cutting-edge micro-betting technology is driven by proprietary recommendation and personalization engines, ensuring players access hyper-relevant betting markets tailored to every moment of the game and aligned with individual betting preferences. This unique approach provides users with an unparalleled level of engagement, transforming every moment and play into an extraordinary blend of entertainment and betting, setting Kero apart with one-of-a-kind markets.
