TikTok is probably the leading player in the modern digitalized world. This video platform has become a favorite not just for regular users, but also for brands worldwide. It also seems like TikTok opened its doors to the cryptocurrency market. GBC Time has researched TikTok as the next favorite platform for the crypto sector.
Cryptocurrency has successfully been implemented in various social media platforms, and TikTok is not an exception. These days, TikTok has become a platform, which is studying and trading cryptocurrency startups to the audience.
Undoubtedly, Generation Z is the key driver for the social media sector and technology development as well. Considering the role played by the young generation in the cryptocurrency industry, gen Z was the one that was listening and learning. Moreover, 94% of the crypto owners are either millennials or zoomers. 59% of gen Z users also believe that they can get rich by investing in cryptocurrency.
Since TikTok is one of the top platforms for the young generation, this might become the perfect space for crypto trading.
TikTok and Dogecoin: how the crypto coin jumped?
Dogecoin was launched as the alternative crypto to Bitcoin in 2013. But the fan fact is that Dogecoin is based on the popular meme Doge. At first, it was a joke, but now it is one of the leading virtual coins in the market. And TikTok played a role in this success. Thanks to the video platform, Dogecoin has grown from $0 to $0.70.
A TikTok user James G (@JamezG97 now changed to @cannolicrypto) posted a short video about Dogecoin and the best way to get rich through a $25 investment. This video got popular, views were growing, and cryptocurrency became one of the most discussed topics online.
Why the things worked out well for Dogecoin?
The analysts are sure that after the global pandemic hit the world, the unemployment level increased, especially among the young generation. Compared to the pre-pandemic level (8.4%), after the COVID-19 crisis, this increased to 24.4%.
According to this fact, it is unsurprising that Generation Z was interested in getting rich through crypto investment.
How crypto startups can win on TikTok
TikTok is now not just a regular entertainment social media platform, it is currently one of the best spaces for businesses and startups worldwide. Here are the top ways how TikTok can be used for crypto startups in 2023.
1. Work with influencers
Content creators nowadays are mind influencers around the globe. So, one of the best ways to promote your startup is to collaborate with the influencers on TikTok. It would be also perfect if you could find cryptocurrency content creators.
2. Be educational
Crypto is still a serious topic, which must be discussed on an educational level so that users would not make any financial mistakes with their funds.
3. Keep it entertaining
Despite the need for an educational piece in the content, it is also essentially important to keep the video entertaining. TikTok is an online place, where users want to get educational content in an entertaining way. This might be the most effective way to promote startups on TikTok.
TikTok’s crypto policy
In 2021, the TikTok office launched a few regulatory rules to operate cryptocurrency content on the platform. One of the main launched restrictions was the ban on financial service ads, including cryptocurrency. This regulatory update of course upset some of the content creators in this niche.
But still, crypto content is allowed on the platform, but only with the Branded content toggle. It demonstrates to TikTok that influencers officially collaborate with the brands.
