You will find an ultimate guide to the media buyer job, its responsibilities, required skills, and average salary in the modern online casino. So who is a media buyer?
Marketing is still one of the most competitive industries, which is distinguished by the widest variety of professions, specializations, and branches. All jobs in this market are different, some are losing their relevance due to active technological development, but the profession of a media buyer will definitely remain relevant during the next year.
If an advertiser is the first level of the digital job, the media buyer is the highest level in this sphere. This specialist has a great list of duties and responsibilities, among which not just buying advertising, but also testing geos, generating traffic, and starting promotion campaigns. This job is one of the most multi-tasking positions in the modern market.
If you want to take this challenge, this article will help you dive deeply into this work and discover all the skills you need to succeed as a media buyer in 2023.
Who is a media buyer?
Nowadays, advertising or promotion is a complicated and multi-staging process requiring highly-skilled specialists. But media buyer probably plays one of the most essential roles. A media buyer may also be known as a traffic manager, whose takes may be described as:
- dealing with the best advertising rates and contracts;
- buying traffic from various sources;
- specializing in the particular social media;
- researching the promotion channels and platforms.
There is also another offshoot of this profession that you might be interested in. An arbitrage media buyer is an adverting job that requires buying ad space at one price and reselling it at a higher price after its improvement. It is one of the most popular business models in the modern marketing industry.
If advertising is a ship, then the media buyer is the captain, who will be responsible for everything that happens on the ship – the team, the spare parts, and of course the direction. As we all know, the role of the captain always requires plenty of skills, as the job of the media buyer does.
Required skills from a media buyer
As was already mentioned, the list of a good media buyer’s skills is huge, but there can be highlighted three dominant ones:
- negotiating that leads to the needed results;
- minimizing the ad spending for the company;
- create promotion campaigns on different platforms;
- tracking and deep analysis.
Hard skills of a media buyer in 2025
- theoretical and practical knowledge of digital marketing;
- knowledge of digital soft (Google Analytics, Google Trends, etc.);
- knowledge of Excel and PowerPoint.
Soft skills of a media buyer in 2025
A media buyer is a true multi-tasking specialist that cannot afford to be just hard-skilled. Since the media buyer specialist is responsible for the whole marketing team in the company, the list of soft skills includes:
- communication;
- creativity;
- learnability;
- stress tolerance;
- time management.
How to become a media buyer: 5-step guide
There are basically five steps that can lead you to the media buyer job.
Determine if it’s the career you really want
First thing first, you need to be 100% sure that this job is your choice of career. As it already became clear, media buyers interact with a huge marketing team that includes specialists with different characters, skills, and preferences.
If you feel like a real leader that can manage the whole team to achieve goals, this job is definitely for you.
Get a bachelor’s degree
Such a huge job as a mediabuyer requires a real theoretical base, such as a bachelor’s degree. You should understand that this requirement will also make work easier for you. A college internship may also be extremely helpful for you before offering your service to big companies and working with real clients. Among the best universities, where you can get a media-buyer-related degree, there are:
- Uniwersytet Warszawski;
- New York University;
- Penn State University.
Gain experience in marketing
There is not surprising that companies will probably require specialists with experience in the market. Of course, a gaining-experience process cannot be so easy, but the hard work always pays off. You can start with the assisting positions or advertising associates.
Don’t forget about professional skill-improvement
Additional courses are the best way to stay in touch with the latest updates in your job area. Moreover, since the marketing industry is a fast-growing market, it is so important to always improve both theoretical and practical bases.
Apply for a media buyer position
After you are confident about your skills, experience, and degrees. It is time to try yourself in a job. Consider applying for several work positions at the same time, because not all of them are going to reply, and some of them will refuse you as a perfect candidate. It is also essentially important to properly represent yourself through the CV.
Tips for becoming a media buyer
Always improve and customize your cover letter and resume
In your career path, there is always something worth adding to your resume. Such an important aspect as resume improvement may help you to always be one of the top-rated specialists in the labor market. You can also use the keywords to put your CV up to work-search websites.
Keep building new professional connections
The marketing industry is full of different specialists, who always can introduce you to a new client and share advice with you. You can use the LinkedIn network to stay in touch with media buyers from different countries.
Keep up with the newest trends
Every year, you can find out new tendencies and professional features that can help you grow your career. You can follow the latest news and updates by reading the marketing news portals and joying online communities to discuss the news.
Summing up
A media buyer is a leading position in the marketing department. Most of the time, specialists in this area are good in leadership, multi-tasking job, and team management. This job is so prospective for career growth and trusted status in the market.
