So many things to keep in mind when developing a gambling business — license, promotion, game choice, localization, analytics, accounting. UX is not the first thing that comes to your mind, even though it should — website is the first thing users see.
Slotegrator has posted a new article in the Academy section, a 5-step guide to UX, UI, and SEO success. Slotegrator is a developer and B2B gambling provider with 13 years of experience in the industry. This experience allows the team to give expert insights and advices for online casino operators of any level — they constantly collect requests, analyze successful examples, and research market demands.
Online casino UX is not only the way your website looks. Customer journey also includes several aspects important for your business process optimization and income growth:
- Smooth registration and onboarding
- Game navigation
- Bonuses and offers
- Mobile optimization
- Deposits and withdrawals
- Accessible customer support
- Trust and compliance
These functions are described in the new article from Slotegrator, as well as the steps to efficient frontend creation, including research, creating a structure, design itself, development, and support.
Properly done UX boosts retention rate — fast loading, smooth registration, simple navigation, intuitive game choice, and accessible legal information bribe the players. The opposite can lead to a growing churn rate. The guide also describes the most common mistakes operators make.
“Many platforms still make typical mistakes that drive away players and damage brand reputation. These errors are often not associated with advanced technology, but rather with a lack of consideration for the user’s experience.”
What’s more important for your website efficiency than a design? It’s marketing capacity. Analyze your website loading speed, behavioral signals, and mobile-first indexing with the help of Slotegrator’s 5-step guide to UX, UI, and SEO success. And if you still have questions about your frontend design or website efficiency contact the Slotgerator team for a free consultation.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
