Incentive Games, a leading B2B games provider, today announced its strategic partnership with leading global online betting and gaming brand, Betway, to develop a new Free-to-Play football game.
Launching in the UK and Ireland this football season, this new product will be designed with precision by developers at Incentive Games to ensure seamless integration and to enhance customer engagement. It will offer Betway customers the chance to collect bet builder-style bets during the week for the upcoming weekend fixtures for the chance to win real cash-prizes.
Once the game is live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
How the game will work:
- From Monday to Friday, players can visit the game and reveal a fixture for the upcoming weekend’s matches.
- Each revealed fixture will come with two win conditions
- Players return to the game over the weekend to see the actual match results.
- If the revealed fixture meets both win conditions, the users win a prize.
- The more fixtures that meet the win conditions, the higher the potential prize. Matching all five fixtures (a perfect 5/5) could land users a share of the jackpot.
Victoria Harnett, Product Lead at Incentive Games, said of the partnership:
“We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, said: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
About Incentive Games:
Incentive Games is the iGaming industry’s leading acquisition and retention specialist – partnering with the world’s biggest sports betting and casino brands. When it comes to customer acquisition and retention, we’re best in class – but not like that annoying kid at the front who thinks the teacher is his friend. We’re data and AI nerds… experts who harness sophisticated technology and analysis tools to drive maximum results for our clients.
About Betway
Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.
Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience.
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