Playson extends Italian outreach with Sportbet integration

Sportbet

Local operator collaborates with Playson to sharpen online casino offering

11th June 2024 – Playson, an accomplished iGaming industry supplier, has bolstered its presence in Italy by partnering with Sportbet to provide the operator with more premium casino games.

Playson’s Hold and Win titles, such as Lion GemsCoin Strike and Energy Coins, are now live through Sportbet’s online casino following a direct integration.

Established in 2009, Sportbet is an operator based in Rome that offers a variety of casino verticals, including bingo, live dealer and table games such as blackjack, poker, baccarat and roulette.

This latest deal strengthens Playson’s reputation within Italy, one of Europe’s most mature markets, and demonstrates how its content portfolio continues to drive long-term value for operators in the region.

Blanka Homor, Sales Director at Playson, said: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.

“We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, Casino Manager at Sportbet, said: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

About Playson

Playson is the fast-growing digital entertainment supplier, operating within 23 regulated markets and with more than 200 partners across the globe. The company has a diverse portfolio of exciting online casino games, developed with engaging math and wrapped in beautiful aesthetics.

Its staff are based around the globe with headquarters in Malta and Slovakia. With licences from the UKGC, ONJN, HGC, SGA, AGCO, GRA and recognition notice from MGA, Playson is strongly positioned to meet its ambitions of delivering entertainment and satisfaction to the lives of the busy world.

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