ReelPlay, a long-time aggregation partner of Relax Gaming has further strengthened its relationship with the leading supplier by transitioning to Silver Bullet.
Since agreeing to be a Powered By partner more than five years ago the duo have collaborated on over 70 game releases together, including El Dorado Infinity Reels and Hypernova Megaways.
ReelPlay was one of the first studio partners that released Dream Drop titles, including Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop. These games have awarded over 150,000 jackpot wins, totalling more than €2.5 million.
This new deal will see ReelPlay benefit from additional commercial support as well as a whole host of contractual efficiencies such as unrivalled speed to market and access to players in popular and emerging markets, allowing the studio to hone its focus on creating top-quality content.
The first Silver Bullet release under this new agreement will be Pay Pig 10K WAYS which launches on 17th October.
Nicholas Hammon, Aggregation Business Director at Relax Gaming, said: “ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”
David Johnson, CEO at ReelPlay, said: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
About Relax Gaming/RLX Gaming
Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.
Via a quick one-time integration, Relax Gaming now provides access to a roster of 4,000+ casino games to 700+ operator brands with a diverse range of proprietary products, including Poker, Bingo and its own extensive slot portfolio. High-quality aggregated content from more than 70 partner studios, is provided through its selected Silver Bullet (commercially represented) and Powered By Relax (commercially independent) partners.
Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Alcohol and Gaming Commission of Ontario, the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission, the Romanian National Gaming Office (ONJN) and the Hellenic Gaming Commission. In addition to licensed operations, Relax Gaming fully supports regulated markets such as Colombia, Spain, Mexico, Denmark, Sweden, Estonia and Latvia.
