Streaming has become an extremely popular promotion type after the global pandemic came and online space became the main platform for marketing activities. Nowadays, there’re several leading gambling-friendly streaming platforms, which have been actively used by the operators. Find the latest gambling news related to streaming platforms on the GBC Time website.
Streams are the modern analog for the live television broadcast in real-time. The very first television broadcast was made on September 30, 1929. The British BBC audience was the first who saw this. And that’s when live shows on TV started becoming popular around the world.
Nowadays, the circumstances of the global pandemic made almost all the business sectors transfer to the digital space. And streaming became one of the most famous and efficient ways of promoting any product.
Currently, there can be mentioned a few of the most active entertainment sectors that use streaming platforms for providing:
- film industry (Netflix, Apple TV+, Disney +, HBO Max, etc.);
- gaming and gambling industries (Twitch and YouTube Live).
Twitch is famous in the world as the most popular streaming platform. The monthly number of active streamers on Twitch is 9.2 million. And every day viewers spend an average of 95 minutes on the platform watching their favorite streamers. And the casino streamers are a significant part of these content creators.
What are streaming services?
Streaming services are defined as online providers of any type of entertainment. There are two sides – the content makers and the viewers.
The streaming requirements:
- camera;
- audio interface;
- screen capture of software;
- encoder to digitize the content;
- high-speed Internet connection.
Live streaming can be done with a smartphone, computer, or gaming console.
How to start casino streaming?
Talking about technical aspects, the main requirements are:
- PC is the main tool for gambling streaming, there’s also no need to get the best gaming computer;
- AV equipment: full HD webcam;
- fast Internet connection.
Among popular streaming platforms, the most gambling-friendly is Twitch. First of all, the platform’s policy allows gambling content, unlike, YouTube, which is run by Google.
The next step after the equipment, which is listed above, is the registration on the platform. The sign-up process will be familiar for anyone who has ever created an account on social networks. However, there’s one difference – the online wallet, which must be connected to the account. Thanks to the wallet, streamers can get donations from the viewers. The most used payment system for the streaming platform is PayPal.
There can be also a need for new software, such as Open Broadcaster Software, OBS, or Streamlabs.
Where can you easily stream casino games?
Twitch
At the start of August 2021, Twitch announced new gambling restrictions on the platform. The new measures were meant to be limits for casino streaming. However, the significant part of content creators on Twitch are gamblers, who are popular among viewers.
This caused lots of debates on this topic. Some supported a new decision, but another part of active users opposed the restrictions.
According to the research, the average weekly number of active viewers in the slots section on Twitch in August 2021 was 44 675. Talking about percentage data, it’s 1.7%.
The recently announced measure against gambling content was left in the planning stage, and they haven’t been activated. Currently, the slots category on Twitch is still working, users can see the streams of online casino games with a big number of viewers and active live chat.
The ban is possible in case of breaking the rules of the community, like saying ban words.
YouTube
Talking about casino streaming on YouTube, there can be mentioned a few questionable factors. Google has different gambling ads policies for each country where Google is allowed.
And casino streaming on YouTube is more complicated than on Twitch. Channels with a big number of followers can be blocked after one complaint. YouTube has been trying to develop streaming technology and be close to Twitch for quite a long time, but the leading position is still held by Twitch.
InstaGib
It’s a paid subscription platform, where the watching hours are limited. So, the users have to pay for the option of watching content. This platform is not so popular, and content makers rarely use InstaGib.
Facebook Live
Facebook ads policy is saying that gambling is not allowed on the platform without permission from the main office. However, content makers find ways to bypass the restrictions.
Mixer
The Microsoft-owned streaming service gives users a special opportunity for multiple users to broadcast simultaneously.
Smashcast
A mixed platform of Hitbox and Azubu is popular for its high-quality content. However, Smashcast is more popular in the esports industry.
Bigo Live
Just a usual streaming service, which doesn’t differ from other alternative versions.
GosuGamers
According to the experts, this platform fits perfectly with the beginning streamers, who want to figure out how the broadcasting mechanism is working.
Disco Melee
The service can be actively used by cybersport shops, companies, and teams. Here users can connect all the profiles and websites.
The most popular casino streamers in 2024
CasinoDaddy (Twitch)
Followers: 161 000
Regular viewers like his channel for 14 hours of live streams every day. The main categories on the channel are slots, poker, and other casino games with real money.
ROSHTEIN (Twitch)
Followers: 812 000
The content maker describes himself as a casino philosopher. The channel has been growing since 2016, the year of its debut on the platform. The main casino games on the channel are slots.
DeuceAce (Twitch)
Followers: 185 000
The channel is characteristical with smooth and methodical gambling.
AngelMelly (Twitch)
Followers: 279 000
One of the most popular female streamers on the platform plays many casino games additionally with singing content.
ClassyBeef (Twitch)
Followers: 205 000
This casino streaming channel is defined as the most positive community on Twitch. There are 8 content makers on the channel: Espen, Joe, Nando, Biggo, Jonte, Georgi, Rune, and Lamar.
Trainwreckstv (Twitch)
Followers: 1.6 million
The squadW streamer is focused not only on casino games, such as slots but also on esports games, the most popular sport in the world in 2021. The content maker streams CS: GO and Apex.
Tyceno (Twitch)
Followers: 597 000
Users can see 2 types of content on the channel. The main categories are NBA and slots. Compared to other popular channels, the latest stream was 21 days ago, which is a bit long.
Xposed (Twitch)
Followers: 413 000
The main content on the channel consists of slots games and one of the most popular cybersport games – Call of Duty.
AyeZee (Twitch)
Followers: 110 000
Channel started its activity in 2019. Here, users have been watching only casino games such as poker and slots.
VonDice (Twitch)
Followers: 173 000
According to the list of channel’s recent streaming categories, the most popular content consists of slots games, Call of Duty, GTA 5, and PS5 Simulator.
Streamers have almost become celebrities, which are extremely famous in the whole world. Check the list of hot streamers to find more exclusive and interesting facts.
Types of casino streaming
Online gambling profits have significantly grown for the last few years. And there can be listed a few of the most popular online gambling games on the streaming services:
- slots;
A large number of content makers started streaming careers from slot games. This category is also one of the most popular categories on Twitch.
- poker;
There can be a few ways of playing poker on streams. Streamers play poker online with some of the general players on the network and play poker with pouther streamers. The second way is a great opportunity to mix the audiences.
- table games;
Table games such as blackjack and roulette are the most-watched because of the activity from both sides – streamer and users. The content maker plays at high stakes, and viewers place their bets on the results.
- giveaways;
Giveaway type of entertainment is popular in the streaming community because of the opportunity to try their luck and win something just for watching a stream.
Fake money streaming
Fake money streaming is a frequent occurrence. But below you can find the steps on spotting the fake money stream.
There are a few warning signs of fake money streaming:
- low-quality crypto casinos;
- streamer regularly makes large withdrawals om such unregulated casinos;
- bot-users with suspicious nicknames in the live chat.
At the first sight, there’s nothing dangerous about fake money streaming, but unfortunately, people often lose money and become victims of scammers who use personal banking information. Fake money streaming makes an impression of the constant big winnings on casino sites. And when a general user doesn’t get a $100 000 winning, it can cause unresponsible gambling behavior.
The security is another issue of the unregulated casinos, which are usually streamed on the fake money live broadcasts. Viewers follow the link to an unregulated casino, where it’s necessary to fill in personal information. It can cause irreversible consequences.
Gambling live streams
Streaming services have been growing since the global transition to the digital space. Gambling streaming has also become one of the most popular categories on Twitch. According to recent research, the number of UK viewers, who watch streams, is counted by 4% of adults.
The casino on Twitch is not just a way to entertain, but also a way to choose the operator.
People are fully included in the process, giving advice on the live chat, and betting on the results. They watch how their favorite content maker wins money and see if the casino deposit options and offers are completely satisfying them.
Why do casinos need this type of streamers?
Streamers have given a new marketing opportunity for gambling operators. Any casino games, services, and offers can be promoted on the streaming services. And the main factor in it is the significant results after.
Streamers have become real opinion leaders among millions of different aged people around the world. More and more casinos use this type of marketing cooperating with streamers. However, as more casinos collaborate with streamers, as more commercialized the platform becomes. It can be unattractive for some viewers because they like to believe in truthfulness.
The most perfect way to promote casinos on the streaming services is to choose the most trusted streamer without faults in the past and advertise in moderation. It will make a brand unobtrusive and memorable at the same time.
Negative sides of the streaming casino
The most common negative sides of gambling streaming include the myth that all casino streamers use fake money, but it’s obviously not true. To avoid such type of fraud in the streaming space, it’s necessary to check the information about the operator, its licenses, and history.
Another accusation towards streamers is manipulation by changing the RTP percentage. Allegedly, streamers can win large prizes only if the RTP percentage is changed by the casino. The manipulating is real on streaming platforms and generally on social networks. But it’s just necessary to be careful and attentive to the offered and promoted products. Especially, more attention must be on to gambling.
The fact is not all of the streamers are frauds, but sometimes they can be a part of a complicated fraud scheme without even knowing it.
Users notice just one negative side of such collaborations between streamers and casinos. They make any platform more commercialized, and the service becomes all about business. Users want to believe in real life, where opinion leaders recommend something not because they got paid for it, but because they do like it.
The legality issues of streaming casino
The main issue in streaming gambling activity is the age of users. People worry about minors, who can watch gambling and be affected by this. That’s why there’s no country, where gambling is available for people under 18 or even 21. And currently, streamers can set the 18+ category for their live broadcast, but there’s still an opportunity for minors to watch. It’s still an unregulated issue.
Talking about legislation of gambling sector, the frauds can be often faced on the platforms. The main policy that can be used as a foundation for streaming broadcasting is the advertising policy of the platform, which is usually located on the official website.
The main rules for all operators on each streaming platform are to remind people about responsible gambling and not to cooperate with illegal casino sites.
Why do people like live gambling streams?
The most common reason for people watching casinos’ live streams is to fight the gambling addiction. Streaming can be a part of recovery when the addict isn’t gambling but watching without spending any money.
Another reason is entertainment on a free basis. All possible types of gambling products like casino games, sports betting, poker involve money-spending and sometimes earning. People who just watch gambling streams don’t spend anything, but emotions are the same. There’s excitement, positive vibes, and communication.
Future of casinos streaming
Gambling is one of the most unique and flexible industries, which can exist and be profitable both offline and online. It’s based on a multichannel model, which targets a large number of people from different countries, of various ages, and genders.
Currently, gambling has been developing in the digital space. Online gambling has become more popular and more convenient. The general development of the industry has caused marketing development. Nowadays, marketing in the online space is one of the most resultative ways to expand the audience.
Streaming platforms have been growing as well. Talking about the future of gambling streaming, there can be mentioned Twitch as the best streaming service for this type of activity.
Making a conclusion, streaming services will become even more popular among an even bigger number of Internet users. Casino streaming will continue developing, but the main thing is to set the regulation system for this type of marketing.
Read more: Best iGaming Aggregators
