How would you describe the modern iGaming market worldwide? What perspectives do you see in the global industry? Do you expect any specific challenges or trends to hit the industry this or even the next year?
As we stand at the forefront of shaping the global online gambling ecosystem, we anticipate a steady growth trajectory in the iGaming sector in the years ahead. Mobile gaming and the integration of cutting-edge technologies, such as blockchain and AI, promise to expand the iGaming realm, elevating user experiences.
Within this evolving landscape, challenges emerge as various jurisdictions adapt their frameworks. We regularly observe the inevitable evolution of a global regulatory environment, and this trend will stand. As the industry evolves, a heightened focus will be on promoting responsible gaming practices.
Carefully monitoring real-time regulatory shifts, technological advancements, and market trends, we promptly integrate them into Evoplay’s business strategy for 2024.
How does the company adapt the product to the new players and their preferences? What practical tips would you give to the brands that are planning to present themselves in the new markets?
In the dynamic world of slot studios, we staunchly believe that success relies on the meticulous fusion of essential elements: innovative features, captivating graphics, and themes that ignite players’ imagination.
While many studios focus on crafting games for online casinos, we understand that sustaining players’ perpetual interest demands a more nuanced global approach. That’s why our focus remains steadfast on the thoughtful integration of in-game and out-game gamification, alongside creating innovative games that resonate and foster player engagement and loyalty.
By actively listening to partner feedback and delving into player behaviour, we tailor our games to align with their specific interests, providing swifter and more responsive gameplay and visually striking features like 3D graphics, advanced animations, and immersive sound effects.
Talking about new brands aiming to establish a presence in new markets, I recommend them to craft genuinely distinctive and unforgettable games that resonate with the preferences of the local player audience.
In your view, how does the GEO factor affect the business strategy?
The geo-factor significantly influences the implementation of Evoplay’s business strategy, encompassing key aspects such as adapting to diverse regulatory environments and meeting the unique compliance requirements of each location.
Cultural nuances also play a pivotal role in shaping player preferences, making their integration into the overall strategy imperative. Evoplay’s approach revolves around tailoring marketing strategies, game themes, and promotional activities to resonate with local audiences and partners, fostering trust and building connections. Our instant game Penalty Shoot-out: Street stands as a testament to the success of this approach, accounting for 60% of bet amounts, 55% of GGR, and 53% of rounds, engaging 70% of LatAm users across all regions.
Another crucial consideration involves payment methods and currencies. Providers and operators must carefully align these elements with local financial infrastructure, enhancing user convenience and facilitating seamless transactions.
Evoplay is a frequent guest at various exhibitions, summits, and conferences. How do you assess the importance of such events for the brand?
Participating in exhibitions, summits, and conferences is integral to Evoplay’s brand strategy, and we use these invaluable opportunities to showcase our latest innovations and establish closer relationships with current and potential partners.
For instance, in B2B sales, the focus is on H2H (Human-to-human) interactions, so the face-to-face engagements at these events not only bolster our brand presence but also enable us to stay tuned to the evolving needs of our audience. In essence, these interactions go beyond mere showcases; they represent dynamic forums that significantly contribute to our brand visibility, growth, and position at the industry’s forefront.
What are the biggest achievements for Evoplay through participation in such big events as SBC and SiGMA?
Our noteworthy achievements stem from the positive reception we receive from partners during significant events like SBC Summit Barcelona and SiGMA Europe, and the business results they derive from our game products.
Reflecting on these events, the final day of SBC Summit Barcelona holds special significance for us as winners of the Industry Innovation of the Year at the SBC Awards 2023!
Enhancing the emotional resonance was our team’s orchestration of the first-ever large-scale offline event, unveiling our highly anticipated flagship game scheduled for launch in 2024. Meticulously planned on the eve of SiGMA Europe in Malta in November, this exclusive gathering brought together all our partners and friends, perfectly encapsulating the spirit of our upcoming release themed around thrilling street racing.
As we see 2023 coming to an end, can you summarize – which products are in the most demand among the players? Are there any special approaches that Evoplay used this year?
Throughout the year, Evoplay has excelled through collaborative teamwork and an unwavering commitment to crafting exceptional games, ensuring an unforgettable player experience. Beloved titles like The Greatest Catch series and our legendary Football Pack, including the Penalty Shoot-out: Street game, a favourite among sportsbooks, showcase our dedication to delivering quality entertainment.
We firmly believe that keeping players entertained is the key to success in the iGaming industry. This commitment involves delivering stunning designs and enjoyable gameplay, integral to all Evoplay’s games.
In 2023, we also successfully established partnerships with renowned operators in Europe and Latin America, including Relax Gaming, Solverde, and Fortuna Entertainment Group. These collaborations have empowered us to introduce our games to new markets and expand our audience.
In your view, what are the biggest achievements for the Evoplay team this year? And what goals do you plan to achieve in 2024?
This year signifies a transformative period for the Evoplay team, as we have fortified our positions in Latin America and other strategically vital markets, primarily through new partnerships.
We have also been diligently working on securing several new licenses, which will help us unlock doors to new markets with immense potential, and we are awaiting the outcomes in the near future.
Our commitment to crafting an even more innovative and captivating game portfolio has always set us apart. In 2024, we will continue to focus on these points, and the upcoming unique flagship game in a racing style will play a significant role, promising to make a splash in the iGaming industry.
