GBC Time has interviewed — Vlad Slyusarenko, CMO at BETCORE, a B2B supplier of online casino games, offering unites such verticals as live TV games, live casino games, fast sports events, and online casino games of various genres like slots, crash games, scratch games, lotteries, table games, etc.
What marketing strategies does BETCORE use to promote its B2B casino and betting products to potential partners? What are these products?
BETCORE is a comprehensive iGaming ecosystem that unites four distinct verticals: TVBET (Live TV Games), El Casino (Live Dealer Casino Games), FASTSPORT (Fast Sports Events), and Bet on Games (Instant Win & Crash Games). We provide operators with seamless access to 100+ games through a single API, streamlining integration and business scalability.
To drive the promotion of our solutions and strengthen brand awareness and reputation, we employ a multi-channel marketing approach. Our key strategies include:
- Digital Marketing – Actively managing social media, particularly LinkedIn, allows us to engage with operators and showcase the value of our products. Social media serves as a powerful and multi-layered tool for communicating our brand values, helping us attract both partners and new talents to our growing team.
- PR & Content Marketing – We collaborate with iGaming media worldwide, publishing articles, case studies, and expert insights to reinforce our brand’s authority.
- Exhibitions & Summits – Our presence at major industry events such as SiGMA, ICE, and SBC enables us to showcase innovative products and build strategic partnerships. We represent BETCORE at over 10 global exhibitions annually.
- Direct Partner Engagement – Personal interactions, negotiations, and live demo presentations help operators experience the advantages of BETCORE firsthand.
With a dynamic and strategic marketing approach, we continue to expand our global footprint, ensuring that BETCORE remains a key player in the ever-evolving iGaming landscape.
What are the key challenges in promoting B2B iGaming products, and how does BETCORE overcome them?
The key challenges in promoting B2B iGaming solutions include intense competition, the need to clearly communicate the technological advantages of our products over others, and navigating legalization across various jurisdictions.
We successfully tackle these challenges by:
- Developing Unique Products – BETCORE offers exclusive gaming solutions, such as the dual-wheel concept in Spin2Wheels and the fast-paced sports events of FASTSPORT, setting us apart in the market. And now, our gaming portfolio also features the most popular slots!
- Focusing on Seamless Integration – A single API and flexible customization options make it easy for operators to incorporate our products into their platforms without technical hurdles.
- Ensuring Strong Legal Compliance – We actively work with multiple jurisdictions, staying ahead of regulatory changes in the iGaming industry. A special shout-out to our legal team for making this possible!
With innovation, adaptability, and expert legal support, BETCORE continues to thrive in the competitive B2B iGaming landscape.
How important are industry expos and conferences for BETCORE’s brand promotion? What are the most valuable event networking strategies BETCORE uses?
Exhibitions and summits are the backbone of B2B marketing. They’re not just platforms for showcasing products but also a prime opportunity to meet key partners face-to-face. We implement several strategies to maximize our presence:
- Engaging Booth Experience – We design eye-catching, memorable booths where guests can connect with our team, explore our products up close, and take part in exciting lotteries with valuable prizes.
- Exclusive Meetings – We schedule meetings in advance with potential clients and partners to discuss collaborations, ensuring effective communication and dedicated time for each conversation.
- Strategic Networking & Partnerships – From participating in panel discussions and sponsoring industry events to attending partner gatherings, we actively enhance brand recognition and expand our reach.
With a strong event strategy, we make every exhibition a powerful opportunity to grow, connect, and strengthen our industry presence.
How does BETCORE leverage partnerships and collaborations to expand its reach in the iGaming sector?
Partnerships are a strategic growth driver. We:
- Collaborate with leading iGaming aggregators to expand our global footprint.
- Integrate with top platforms, making it easy for operators to add BETCORE to their portfolio.
- Launch joint promotions and tournaments with partners to boost player engagement.
- Work with industry media to strengthen brand visibility and recognition.
By fostering strong partnerships, we continue to scale, innovate, and create value across the iGaming ecosystem.
What channels (social media, affiliate marketing, direct outreach) does BETCORE prioritize for attracting new B2B clients?
We take a comprehensive approach:
- LinkedIn – Our primary B2B channel for connecting with partners and industry leaders. Plus, we’ve recently launched a monthly newsletter on LinkedIn—subscribe to stay updated on our latest news! 😉
- Facebook & Instagram – Additional platforms that enhance brand awareness and audience engagement.
- YouTube – Our hub for the most exciting moments from BETCORE’s journey, including promotional videos, product showcases, How to Play guides for each game, and behind-the-scenes highlights from our internal company events.
- Direct Outreach – Negotiations and demo presentations remain a key part of our sales strategy.
- PR & Publications – Articles, interviews, and case studies in top industry media help us build trust and credibility.
How does BETCORE showcase the advantages of its single API integration in its promotional campaigns?
We focus on simplicity and value for operators:
- Live Demo Presentations – Showcasing the integration process in a clear and hands-on way.
- Success Stories – Sharing real case studies with partners to demonstrate tangible results.
- Tailored Presentations – Highlighting key advantages in a structured and compelling format.
- Active Social Media Engagement – Communicating the ease of working with our API and the benefits it brings.
By prioritizing transparency and efficiency, we make integration with BETCORE seamless and rewarding for operators.
What incentives does BETCORE offer to partners who promote its gaming solutions?
We value every partner and offer the most beneficial collaboration terms:
- Flexible Commercial Terms – A personalized approach tailored to each partner, considering traffic volume and jurisdiction.
- Comprehensive Marketing Support – Joint promotions, bonus campaigns, exclusive marketing materials, PR assistance, and promo tools to boost player engagement.
- Dedicated Account Managers & 24/7 Technical Support – Quick issue resolution and seamless product integration to ensure smooth platform operation.
- Exclusive Content & Early Access – Our partners get first access to new games and features before their official launch, giving them a competitive edge.
- Advanced Analytics & Insights – We help partners optimize conversions and engagement by providing in-depth reports and data-driven recommendations.
At BETCORE, we build strong, long-term partnerships that drive success and growth.
What are BETCORE’s key plans for growth and innovation in the iGaming industry over the next few years?
BETCORE is focused on expanding and enhancing its core verticals, with a strong emphasis on El Casino and Bet on Games. Our top priorities include:
- Significantly expanding our portfolio by adding new live casino games and instant win games.
- Enhancing existing products and solutions, including stronger marketing support for partners, improved game quality, advanced functionality, and increased player engagement.
- Strengthening our presence at leading iGaming exhibitions, maximizing brand visibility, and expanding our partner network.
- Entering new regulated markets in full compliance with local requirements.
2025 will be a breakthrough year for BETCORE—new partnerships, innovative releases, and market expansion will position us at the forefront of B2B iGaming trends.
