How would you describe the modern iGaming market worldwide? What perspectives do you see in the global industry? Do you expect any specific challenges or trends to hit the industry this or even the next year?
The gaming market is still booming. Although we have reached a stage of maturity in many European markets in general, it’s still a young industry, and because of that, the regulatory landscape and requirements are constantly changing. Right now, the biggest trends I see are crypto casinos and sweepstakes/Social casinos. I think this trend will continue into next year. Challenges are unfortunately hard to predict. Challenges have this tedious habit of rearing their ugly head at the most inopportune and surprising time.
How does the company adapt the product to the new players and their preferences? What practical tips would you give to the brands that are planning to present themselves in the new markets?
We constantly try to stay on top of new trends and developments when it comes to our games. That doesn’t necessarily mean that we follow every trend. If you want to enter a new market, you need to first and foremost understand what this specific market wants and needs. Not every game is the right fit for every market.
In your view, how does the GEO factor affect the business strategy?
The GEO factor is very important for the business strategy, not just because different GEOs have different regulatory landscapes but also because the culture can be drastically different even in markets that are geographically close together.
Endorphina is a frequent guest at various exhibitions, summits, and conferences. How do you assess the importance of such events for the brand?
Exhibitions, summits, and conferences are very important for the brand. It is, of course, about making new contacts and keeping in touch with old friends and business partners, but it is also about visibility for the brand. There are, of course, a few events that are just part of the core package that almost everybody visits. In addition to that, we selectively attend expos that correspond to the markets we are most active in at the moment.
What are the biggest achievements for Endorphina company through participation in such big events as SBC and SiGMA?
Apart from the fact that many contacts have been gained, and many a deal has been signed either directly at an event or afterward based on the meetings at the event, we have had some stands that the industry is still speaking about after years. When people still talk about our stand at ICE from 10 years ago, I consider that a huge achievement.
As we see 2023 coming to an end, can you summarize – which products are in the most demand among the players? Are there any special approaches that Sky Wind Group company used this year?
In 2023, there was a big demand for new and exciting games. There is always going to be a demand for a good slot, but one product that really took off in 2023 is crash games. In my personal view, I don’t think this will keep on going forever, and we are most likely to see some of the crash game providers crash and burn, if you will, in the future. But we all took some lessons from the games, and I think that is the big mark that crash games will leave on the industry for a long time.
In your view, what are the biggest achievements for the Endorphina team this year? And what goals do you plan to achieve in 2024?
Some of our biggest achievements in 2023 include the release of the first game with entirely AI-generated visuals. We expanded into the Argentinian Market, launched our first operator in Switzerland, and launched our games with the Stoixman and Fonbet in Greece and are now covering almost the entire market. There is much more I will leave unmentioned now, but those were some personal highlights for me.
