GBC Time has interviewed – Inesa Glazaite, Chief Commercial Officer, iGP, a leading supplier in the iGaming industry, recognized under its brands: iGaming Platform, iGaming Deck, and iGaming Labels. iGP solutions—including platform, aggregator, crypto, turnkey, and retail—deliver the flexibility and reliability operators need to excel in an ever-evolving market.
Can you tell us about iGP? What is the focus today?
iGP was founded in 2016 to give operators a stronger foundation for running and scaling their iGaming businesses. After years of steady growth, we entered a new phase in 2023, expanding our leadership, vision, and infrastructure to support more ambitious partners.
Today, our focus is on helping operators build scalable, high-performing gaming websites to expand their businesses. We offer a feature-rich, in-house built platform, and that means operators get everything they need from day one, without relying on disconnected tools. This includes proprietary player account management and CMS tech, advanced bonus systems, and real-time insights.
We are here to solve the real challenges operators face: fragmentation, rising costs, compliance demands, and increasing player expectations. The iGaming Platform powers Casino and Sportsbook brands with flexible, configurable tech, while iGaming Deck serves as our content aggregation layer with over 10,000 games and tools that drive performance using advanced reporting and gamification features.
What sets us apart is the level of choice we offer. Operators can go live quickly with ready-made design templates, opt for fully bespoke builds, or tap into our crypto-native infrastructure. Our mission is simple: help operators launch faster, scale smarter, and create experiences that deliver long-term value. We provide more than a platform by working as true partners in growth.
What are the main challenges operators face when launching or scaling an iGaming brand?
Too many operators enter the market quickly, only to get stuck with systems that can’t scale, adapt, or deliver the experience players expect.
I have seen the pattern repeat itself. Operators launch on outdated or rigid platforms because they seem fast or affordable upfront. But soon after, the limitations show. Campaigns need dev support, data is delayed or incomplete, payments are clunky, and bonus tools feel generic. Players notice that and they leave.
Legacy platforms were never built for today’s demands. They can’t support personalised engagement, instant campaign control, or large-scale localisation. Operators end up relying on workarounds that slow growth and hurt retention long before they can fix the problem.
Scaling also becomes a roadblock. Success in one market is hard to replicate when the platform can’t support multiple brands, localised content, or new compliance needs without extra cost or delays.
This is why the right infrastructure matters. Operators need a single platform that supports growth from day one, giving them full control over promotions, data, and localisation. At iGP, every solution we build is tailored to our partners’ markets, audiences, and goals, because their growth drives ours.
What kind of support do operators really need in creating engaging and high- performing player experiences?
Static offers and generic bonuses no longer cut it. Players expect interactive, well-timed experiences, and operators need the tools to deliver them.
Gamification plays a growing role in this. Players respond to features that feel like part of the gameplay, not just marketing. Tools like prize wheels and custom challenges work best when they’re intuitive and impactful, just like our Twist of Luck fortune wheel builder, which puts operators in full control without added dev time.
Promotions matter but they must be fast and flexible. Campaigns that are slow to launch or can’t be updated mid-flight miss the moment. Smart tools let operators segment users, cap rewards, and track what works in real time.
Cross-brand features are also key to stronger retention. Our iGD Jackpot pools contributions across multiple casinos, helping jackpots grow faster and keeping players within your ecosystem, boosting both loyalty and lifetime value.
Crypto markets bring new expectations, but the basics stay the same. Speed, privacy, and frictionless play are vital. Our crypto-first templates like El Crypto and Cryptonite are built for high-stakes players, with wallet switching, loyalty features, and seamless crypto-to-fiat handling.
Operators need infrastructure that adapts with player behaviour. Engagement that works is planned, tested, and agile. Our platform is designed to support that, enabling operators to build what they need without limitations.
And this is just the start. More engagement tools, including a Bonus Shop, Free Spins, and more, are coming soon.
How should operators be using data to make smarter business decisions?
Data should drive action. Operators that use it daily are faster, more efficient, and more consistent but only if it’s accessible, reliable, and aligned across teams.
Key metrics like acquisition, retention, and revenue need to be standardised and shared. When marketing, product, and finance work from the same KPIs, decisions are quicker and more effective.
Looking beyond averages is essential. Segmenting data by market, campaign, channel, age, gender, or brand reveals patterns that help optimise spend and strategy. Real-time data only matters if it powers real-time action like triggering bonuses for churn-risk players, reactivating high-potential users, or adjusting live campaigns on the fly.
At iGP, our tools deliver real-time insights across performance, engagement, and content. With KPI libraries and built-in intelligence, we help operators turn data into meaningful results.
What advice would you give to operators looking to expand into new or complex markets?
Expanding into regions like LATAM requires more than a one-size-fits-all approach. These are complex markets with specific regulations, infrastructure challenges, and evolving player expectations. Relying on existing strategies often leads to slower growth, compliance issues, or poor retention.
LATAM is not a single market. Each country brings its own cultural dynamics and player behaviour. What works in Brazil may fall flat in Colombia or Peru. Operators must adapt to local payment preferences such as bank transfers, boleto systems, and rising crypto adoption. A responsive user experience and local language support are essential for success.
Strong partners make a real difference. Those with a deep understanding of local infrastructure, licensing, and player needs can help operators avoid costly mistakes. This includes mobile-first platforms, effective KYC and risk tools, and campaign systems that scale across diverse audiences.
At iGP, we are actively targeting these markets and will be making announcements soon. We have built tools designed for this reality, including localisation controls, mobile-optimised templates, and crypto-enabled systems to help operators grow with confidence in fast-moving environments.
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