Boomerang Partners has rapidly grown into a global leader in iGaming affiliation, renowned for its innovative tools, strategic alliances, and commitment to partner satisfaction. In this interview with GBC Time, Julia Makarova, Head of Affiliates, unveils the secrets behind their success and explains how Boomerang continues to attract and support top-tier affiliates worldwide.
Let’s start with a little intro about your company, please tell us more about your affiliate program? What are your main GEOs? What sources of affiliate traffic do you prefer?
Boomerang Partners is proud to celebrate its 3rd anniversary this year as a leading affiliate program in the industry. Over the past year, our betting segment has grown fivefold, while our gambling component has doubled. With over 15 products operating in 35+ GEOs, we collaborate with partners worldwide, offering global reach and local expertise.
Our main focus is on building long-term, trusted relationships with affiliates and quality traffic, as we believe it drives long-term success for both affiliates and our program. By prioritizing high-value and reliable partnerships, we ensure sustainable growth and maintain our goal of being the best sports affiliate program in the industry.
Could you tell us how you work with webmasters in your affiliate program?
At Boomerang Partners, we prioritize trust, transparency, and building strong relationships with webmasters. Every partnership is based on trust and open communication, ensuring mutual success. We know what is important to partners, and we try to provide it to them.
We take an individual approach, tailoring our support and strategies to fit the needs of each affiliate. Additionally, we offer competitive terms and top-performing offers across various verticals, helping partners maximize their traffic and earnings. We aim to create a reliable and rewarding environment where webmasters can thrive. It’s a journey of innovation, opportunities, and mutual success.
What offers do you provide new partners to start with?
When new partners join Boomerang Partners, we provide everything they need to start strong. This includes detailed analytics, boosting bonuses and top offers, promotional materials, and round-the-clock support from our team.
Participants in our program get access to 100+ offers and can count on high conversion to deposit, a huge choice of revenue models, and lifetime RevShare. Every partner can also participate in Golden Boomerang Awards (our annual global affiliate traffic tournament), traffic competitions with generous prize pools, and promos from the first day of registration in the program. We also offer constantly updated retention tools, including banners and creatives.
Do you prefer to work with affiliate teams or single webmasters? Or is there no difference for you?
We highly value both affiliate teams and individual webmasters, delivering high-quality traffic.
Larger affiliate teams naturally tend to generate more traffic due to their scale, which is expected. However, talented individual webmasters also have the potential to drive excellent traffic and grow their businesses into larger teams over time. We are open to working with both as our priority is always quality and long-term mutually beneficial partnerships.
How do you attract new webmasters to the program: what marketing approaches do you use, do you search at conferences and in chats? Or do they find you and you do not need to look for new partners?
Our goal is to make Boomerang’s affiliate program attractive to affiliates, and they wanted to work with us. We attract new webmasters through direct communication, attending industry conferences, and increasing brand visibility in the media. These efforts are crucial for expanding our network.
But, it’s not just about outreach. Our competitive top offers, transparent and timely payments, dedicated support, and advanced analytics services all play a significant role. These factors help us build strong, lasting relationships with affiliates. As a result, we continue growing our partner base.
In your experience, do partners prefer the materials you offer (landing pages, creatives), or do they often make something of their own? Which approach is more successful?
It really depends on the partner. However, we always provide promotional materials to ensure consistency and alignment with our brand’s style and key messages. This is crucial when working with well-known brands. Creatives featuring AC Milan and Alisha Lehmann are important to us. They reflect our brand and successes, and we provide these creatives to our partners.
At the same time, we encourage partners to adapt these materials to fit their own formats and strategies. This flexibility allows them to customize the content while maintaining brand coherence, ultimately helping to drive better results.
What distinguishes your partner program from the others? What competitive advantages do you offer to make people choose you?
We strive to be the best sport betting affiliate program for our partners. We provide top offers for high quality sport betting traffic, and have all the right tools to achieve this. We offer flexible models, including RevShare, CPA, and Hybrid, and accept traffic from over 35 GEOs. Our conversion and retention rates are exceptional, with 35% of clicks and up to 70% of registrations converting into deposits.
We offer the best conditions for partners for high-quality betting traffic. Strategic partnerships, like those with AC Milan and Alisha Lehmann, significantly boost our visibility, credibility, and brand development.
Partnering with AC Milan allows us to do cool engaging performances and be more visible to partners. Alisha, in turn, boosts the brand’s presence and activity on social networks, where she is a top influencer with tens of millions of followers.
These partnerships help our affiliates attract a new audience while enhancing the experience for existing users.
Often webmasters can be offended by something and quite loudly declare that the affiliate program is unscrupulous. How to maintain a good reputation for an affiliate program and deal with negative feedback?
It’s important to take these situations as an alert to sort things out and support your partner. We always aim to be transparent with our partners, explaining our actions, staying in touch, and offering support. Disagreements are rare, but when they happen, we work to find a solution that satisfies both sides. Negative feedback can sometimes occur because of minor data errors or as a signal to pay attention to potential issues.
Any issue can be turned into a positive experience. If a partner has a genuine problem and we solve it, the partnership usually evolves into a stronger, more trusting relationship.
Read more: Boomerang Shortlisted in 3 Categories at the International Gaming Awards 2025
