GBC Time has interviewed – Kateryna Goi, Chief Marketing Officer at Belatra Games. Belatra Games is an online slot games developer, known for innovative approach to gaming entertainment. Belatra Games, an esteemed pioneer in the gambling industry, has been at the forefront of innovation and excellence for over three decades.
Please give us some details about your company, how long have you been in the market? What markets do you operate in?
Belatra Games is a premier online slot game developer. Founded in 1993 by a visionary engineer, we set out to capture the unparalleled excitement of Las Vegas for a global audience. Our mission was, and still is, to revolutionize arcade and casino entertainment.
Today, our portfolio includes over 100 games, from classic slots to inventive originals, each featuring captivating themes and engaging bonuses. With translations in 16 languages, our games are accessible worldwide. We mostly operate in the European and CIS markets, but we emphasize key markets with significant growth potential, especially Latin America. Recently, we marked an important milestone by securing a content partnership with Apostala, laying the groundwork for our expansion in this vibrant region.
What are the top features and tools Belatra used in iGaming content development in 2024? Are there any specific trends that are followed by the majority of players worldwide?
Belatra’s strength lies in our adaptability. Over our 30 years in the gaming industry, we have not only weathered crises but also successfully transitioned to the digital era. This adaptability, coupled with our resolute focus on slots, positions us as market trend experts.
But despite our wealth of experience, we do not rely solely on past knowledge. Today, we actively employ a data-driven research approach, identifying market gaps and ensuring we remain at the forefront of industry expectations. We analyze various metrics to understand player engagement, reception, and overall success, tailoring our approach region by region to account for differences in gaming preferences.
At Belatra, successful games result from a collaborative effort. We combine market awareness, player engagement, and the creative vision of our development team. We actively leverage user feedback and analytics data to identify areas for improvement and innovation, tailoring technological advancements to meet player expectations.
In terms of general trends, I can highlight ongoing technological advancements, such as virtual reality (VR), augmented reality (AR), and cloud gaming, providing new opportunities for game developers to create unique and immersive experiences, contributing to the continual expansion of the industry.
Do you consider the GEO factor while developing iGaming products? How may this affect the final outcome?
Absolutely. For us, geography encompasses more than just player location, regulatory environments, and technical opportunities; it first involves understanding the cultural differences that influence gaming preferences, which can vary significantly in terms of themes and characters.
Let’s take a closer look. Players in developed countries with saturated markets may have a soft spot for classic slots driven by nostalgia, such as timeless “fruit” slots in various interpretations. In contrast, players from less sophisticated markets might be more drawn to colorful and unconventional approaches. It’s our ability to recognize and adapt to these cultural nuances that pave the way for the success of our games, instilling confidence in our stakeholders.
What are your most popular slots?
Our most popular games worldwide include:
- Mummyland Treasures
- Big Wild Buffalo
- Princess Suki
- Dragon’s Bonanza
- Rise of Zeus
These games have gained popularity due to their addictive gameplay, high-quality graphics, and engaging storylines, making them favorites among players of different countries and ages.
Since we found out what makes slot gaming popular among consumers, what can mess it up? What are the most common mistakes casino gaming developers can make?
Belatra’s success is rooted in our focused expertise in the slots niche. However, it is not enough to just be good at what we do. It’s vital to diversify within this segment. We delve into the needs of each audience, meticulously considering geographic and generational differences. For instance, zoomers and millennials have unique preferences and adorations, and we are dedicated to creating products that cater to each player group. It’s crucial to avoid the significant mistake of developers who stick to a single template that worked in the past.
Additionally, more attention to adaptations can be beneficial. This includes neglecting the mobile format and needing to localize games properly, considering the cultural nuances of different regions.
What are the primary goals Belatra is setting up for the rest of 2024?
Our company is committed to continuous development, aligning with current trends and player preferences. Our immediate plans focus on creating new games, where each product features improved parameters, mathematics, graphic and sound design, and innovative features that align with market demands and player preferences.
We are dedicated to striking a balance between speed and quality in game development. This means we are committed to regularly releasing new products, all of which undergo thorough testing to ensure they meet our high standards. Furthermore, we are actively broadening our horizons by expanding our presence in new markets, with a specific focus on Latin America.
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